BRAINEFFECT Tech Stack

Direct-to-consumer supplements and performance nutrition brand

Wellness and Fitness Services Berlin, BE 51–200 employees Founded 2016 Self-Owned

BRAINEFFECT is a consumer nutrition brand selling supplements and functional foods through D2C channels, with a heavy marketing and influencer-led growth model. The tech stack—Shopify, Klaviyo, Meta Ads, Instagram, YouTube, TikTok—is pure direct-to-consumer playbook, but the pain-point list (low ROI on influencer campaigns, scaling plateaus, reducing CAC) and active projects (ROI-driven campaign optimization, market research in France) reveal the core tension: they're resource-constrained on efficient growth and struggling to scale beyond their current geographic footprint without proportional cost increases.

Tech Stack 20 technologies

Core StackMeta Ads Klaviyo Google Analytics Looker AWS Canva Shopify Instagram YouTube Twitch DATEV Excel Google Sheets Meta Google TikTok Google Analytics 4 Looker Studio CapCut Adobe

What BRAINEFFECT Is Building

◆Challenges

Marketing scale optimization
Reconciling invoice discrepancies
Accounts receivable management
Low roi of influencer campaigns
Reconciling invoice payment differences
Scaling plateaus
Reducing cac
Budget allocation
Smooth order processing
Clean and maintain data

▲Active Projects

Product launch
New influencer content ideation and event execution
Influencer campaigns
Innovations roadmap
Product concept development
Product launches france
Local partnerships
Market research france
Process standardization and sop development
Roi-driven influencer campaign implementation

Hiring Activity

Steady15 roles · 6 in 30d

Department

Marketing

Finance

Product

Ops

Seniority

Manager

Mid

Senior

C-Level

Intern

Lead

Notable leadership hires: Chief Marketing Officer

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About BRAINEFFECT

BRAINEFFECT develops supplements and performance foods positioned around stress management, focus, and mental resilience. Founded in 2016 and based in Berlin, the company operates as a self-owned, Berlin-based entity with 51–200 employees. Distribution is direct-to-consumer via Shopify, supplemented by influencer partnerships and social media (Instagram, TikTok, YouTube). The company also offers digital coaching alongside products. Current expansion activity centers on France, with active work on product launches, local partnerships, and market research in that region.

HeadquartersBerlin, BE

Company Size51–200 employees

Founded2016

Hiring MarketsGermany

Frequently Asked Questions

What tech stack does BRAINEFFECT use?

Shopify (e-commerce), Klaviyo (email), Meta Ads and Google Analytics (performance marketing), Instagram, YouTube, TikTok (distribution), Looker and Looker Studio (analytics), AWS (infrastructure), Adobe and Canva (creative), CapCut (video).

Where is BRAINEFFECT expanding?

France is the active expansion target. Current projects include product launches in France, local partnership building, and market research in the country.