Swiss IT and consumer electronics distributor with 250k+ SKUs and same-day logistics
Brack.Alltron is a distribution and retail group spanning IT hardware/software, consumer electronics, and home goods across five brand channels (Alltron, Brack, Brack Business, DayDeal, Jamei) plus a dedicated logistics subsidiary. The tech stack reveals a traditional enterprise ERP model—SAP and Dynamics NAV for operations, Microsoft 365 for collaboration, Azure Entra ID for identity—with Adobe Analytics for demand signals. Hiring is operations and product-heavy (19 of 60 open roles), signaling focus on supply-chain optimization and cost control rather than new platform development.
Notable leadership hires: Head of ICT Volume, Engineering Lead, Packaging Lead, Team Lead, Head of Accounting
Brack.Alltron is a privately held Swiss enterprise group based in Mägenwil, Aargau, specializing in import, distribution, and retail of IT products, consumer electronics, household goods, sports, and leisure items. The group operates over 1,300 employees and maintains a catalog of 250,000+ articles delivered through same-day logistics (orders by 7 PM ship next day, free above CHF 50). Beyond consumer channels, Brack Business serves corporate customers with account management and volume pricing. A dedicated logistics subsidiary in Willisau handles fulfillment, repairs, warranty processing, data recovery, and hardware upgrades. The company was founded as a one-person operation in 1994.
SAP and Dynamics NAV for ERP, Microsoft 365 (Teams, SharePoint, Exchange Online), Azure Entra ID for identity, PostgreSQL, Java, Adobe Analytics, EDI, and Genetec. No recent platform adoptions recorded.
Mägenwil, Aargau, Switzerland. The group also operates a logistics hub in Willisau and hires exclusively in Switzerland.
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