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Boutiqaat Tech Stack

Social-commerce beauty platform for Middle East, merging influencer discovery with e-commerce

Technology, Information and Internet Hawalli, N/A 1,001–5,000 employees Founded 2015 Privately Held

Boutiqaat operates a social-enabled beauty e-commerce platform across the Middle East built on a polyglot stack (Java/Spring Boot, .NET Core, Swift/Objective-C for mobile) deployed on Azure and AWS with PostgreSQL, MongoDB, and Redis. Active engineering hiring and a project roster heavy on marketing optimization and operational efficiency suggest a company scaling both product complexity and go-to-market motion. Pain points flagged around checkout performance, ERP optimization, and delivery predictability point to backend and fulfillment constraints typical of mid-market e-commerce platforms expanding regional footprint.

Tech Stack 63 technologies

Core StackCanva Dynamics 365 Java Hibernate Swift Jira Confluence C# .NET SQL Server PostgreSQL MongoDB Redis AWS Docker Jenkins Azure DevOps GitLab CI/CD Microsoft Office Excel PowerPoint Spring Boot Objective-C Git SAFe Nexus NET Core OAuth JWT Azure+33 more

What Boutiqaat Is Building

◆Challenges

Building a smarter, more efficient operation
Checkout performance
Reducing employee attrition
Erp performance optimization
Complex technical initiatives
Cross-team dependencies
Bottlenecks and context switching
Removing impediments impacting delivery
Improving delivery predictability
Scaling agile practices

▲Active Projects

Product launches
Campaign execution
Employee recognition & appreciation design
Ai-powered marketing campaign optimization
Engagement initiatives & surveys
Annual and ad-hoc risk assessments
Integration of data analytics into audit approach
Maintaining risk registers
Sop development
Authority matrix updates

Hiring Activity

Steady25 roles · 8 in 30d

Department

Engineering

9

Marketing

3

Product

3

Design

2

Finance

2

Ops

2

HR

1

Risk

1

Seniority

Senior

10

Junior

7

Mid

5

Lead

2

Manager

1

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About Boutiqaat

Boutiqaat is a beauty and fashion e-commerce platform founded in 2015, headquartered in Kuwait, and now operating across multiple Middle East markets. The platform differentiates through influencer and celebrity partnerships, allowing customers to shop curated collections directly from personalities' virtual storefronts. The company employs 1,001–5,000 people and is actively hiring across engineering, marketing, product, and design roles in Kuwait, Egypt, India, Saudi Arabia, and the UAE. The technology infrastructure spans mobile apps (iOS/Android), backend services in Java and .NET, and cloud deployments on Azure and AWS, with relational and NoSQL data stores supporting product and customer data.

HeadquartersHawalli, N/A

Company Size1,001–5,000 employees

Founded2015

Hiring MarketsKuwait, Egypt, India, Saudi Arabia, United Arab Emirates

Frequently Asked Questions

What tech stack does Boutiqaat use?

Java, Spring Boot, .NET Core, C#, Swift, Objective-C for application development; PostgreSQL, MongoDB, Redis for data; Azure, AWS for cloud; Docker, Jenkins, Azure DevOps, GitLab CI/CD for DevOps; OAuth, JWT for authentication.

What is Boutiqaat working on?

Active projects include AI-powered marketing campaign optimization, product launches, campaign execution, checkout performance improvements, ERP optimization, risk assessments, and scaling agile practices across engineering teams.