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Bombas Tech Stack

Direct-to-consumer comfort apparel brand with a donation model

Retail Apparel and Fashion New York, NY 51–200 employees Founded 2013 Privately Held

Bombas operates a digitally native apparel business built on Shopify, NetSuite, and Braze, with a one-for-one donation model at its core. The tech stack reveals a sales and marketing-first operation: heavy reliance on social channels (Instagram, TikTok, YouTube, Pinterest) paired with email/SMS orchestration (Braze, Attentive) and financial/inventory control (NetSuite, Looker). Active hiring leans marketing (5 roles), ops (4), and engineering (3), while projects show simultaneous expansion into wholesale distribution, physical retail, and backend reliability work — a company scaling across channels, not optimizing within one.

Tech Stack 13 technologies

Core StackTypeScript NetSuite Looker Braze Shopify Instagram TikTok YouTube Pinterest UPS Excel Attentive LookML

What Bombas Is Building

◆Challenges

Improving digital experience speed and reliability
Ensuring store performance
Optimizing ecommerce performance
Monitoring system performance
Reducing friction in development lifecycle
Optimizing shipping cost vs speed
Managing multi-node distribution network
Reducing shipping discrepancies
Balancing experimentation and scalability
Managing third-party operator relationship

▲Active Projects

Sporting goods wholesale channel
Influencer partnership program
Improving system reliability across transactional emails
Frontend component development
Full-stack api integration
Strategic logistics functions across multi-node distribution network
Parcel carrier rfps
Multi-year materials roadmap
Content development and testing
Opening and operating brick-and-mortar retail stores

Hiring Activity

Accelerating20 roles · 15 in 30d

Department

Marketing

5

Ops

4

Engineering

3

Data

2

Logistics

2

Product

2

Design

1

Executive

1

Seniority

Director

8

Senior

6

Mid

4

Manager

2

Junior

1

Lead

1

Notable leadership hires: Retail Director

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About Bombas

Bombas sells comfort-focused apparel (primarily socks, with expanding product lines) directly to consumers online and increasingly through physical stores. The company was founded in 2013 on a mission to address homelessness: for every item sold, one is donated. The business operates in the United States with 51–200 employees based in New York. Current strategic priorities span three areas: deepening the DTC channel via e-commerce performance and marketing, launching wholesale and retail partnerships, and building the operational backbone (multi-node logistics, carrier management, system reliability) required to scale beyond DTC.

HeadquartersNew York, NY

Company Size51–200 employees

Founded2013

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Bombas use?

Bombas runs on Shopify for e-commerce, NetSuite for ERP/financials, Braze and Attentive for marketing automation, Looker and LookML for analytics, UPS for logistics, and social channels (Instagram, TikTok, YouTube, Pinterest) for customer acquisition.

Where is Bombas headquartered?

Bombas is headquartered in New York, NY and hires exclusively in the United States. The company was founded in 2013 and remains privately held with 51–200 employees.