Bold Tech Stack

Payment infrastructure and merchant tools for Latin American SMBs

Financial Services Bogota, Cundinamarca 1,001–5,000 employees Founded 2019 Privately Held

Bold operates a payments and point-of-sale platform built on AWS, iOS, and Linux-based terminal software, serving entrepreneurs and small merchants across Colombia and Peru. The company is sales-driven—79 of 104 open roles sit in sales—and faces recurring friction acquiring and retaining merchants while optimizing conversion funnels; active projects span onboarding flows, sales training, and terminal application development, suggesting Bold is scaling go-to-market execution alongside core product infrastructure.

Tech Stack 29 technologies

Core StackLinux Swift AWS Python Tableau Power BI Salesforce HubSpot Canva Excel C/C++ ISO 8583 iOS AWS Direct Connect AWS Transit Gateway CRM POS ERP R SQL PowerPoint Google Sheets Kustomer WhatsApp GPT Gemini Google Workspace GCP

ReplacingAWS CDK

What Bold Is Building

◆Challenges

Acquiring mid-market clients
Acquiring new merchants
Low activity index
Optimizing sales processes
Acquiring new smb clients
Retaining merchants
Compliance with payment regulations
Expanding smb client base
Expanding beyond payments
Identifying high-value partnerships

▲Active Projects

Canguro onboarding plan
Client onboarding
Sales team training program
Crm activity optimization
Developing linux-based payment terminal applications
Prospecting new smb clients
Commercial training curriculum development
High-value partnership development
Datafono activation
Prompt engineering for llm

Hiring Activity

Accelerating100 roles · 55 in 30d

Department

Sales

Ops

Engineering

Finance

Marketing

Compliance

Data

Seniority

Mid

Senior

Intern

Manager

Lead

Junior

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About Bold

Bold provides financial tools and payment infrastructure to entrepreneurs and SMBs in Latin America, with a focus on merchant acquisition and point-of-sale integration. Founded in 2019 and headquartered in Bogota, the company operates across Colombia and Peru. The platform combines cloud infrastructure (AWS), mobile applications (iOS, Swift), Linux-based payment terminals, and CRM systems (Salesforce, HubSpot) to serve merchants at scale. Bold faces challenges retaining merchants and expanding beyond core payment processing, while simultaneously managing regulatory compliance and developing new partnership channels.

HeadquartersBogota, Cundinamarca

Company Size1,001–5,000 employees

Founded2019

Hiring MarketsColombia, Peru

Frequently Asked Questions

What is Bold's tech stack?

Bold uses AWS infrastructure (Direct Connect, Transit Gateway), iOS/Swift for mobile, Linux for terminal applications, Salesforce and HubSpot for CRM, Tableau and Power BI for analytics, and integrates with payment standards (ISO 8583). The company also adopts LLM tools (GPT, Gemini) for prompt engineering.

How many employees does Bold have?

Bold operates in the 1,001–5,000 employee range. Current hiring velocity is accelerating, with 104 total active roles and a mid-level heavy distribution (70 mid-seniority, 11 senior, 6 manager, 5 lead).