BLUME2000 SE Tech Stack

Omnichannel florist and plant retailer across 250+ German locations

Retail Norderstedt, Schleswig-Holstein 1,001–5,000 employees Founded 1974 Public Company

blume2000.de LinkedIn

BLUME2000 is a 1,000+ person public retailer selling flowers, plants, and gifts through 250+ physical stores and e-commerce, headquartered in Germany. Their tech stack leans hard on Microsoft (Power BI, Fabric, Office) and composable commerce tools (Commercetools, Akeneo, Storyblok, Algolia), suggesting a modular approach to inventory and catalog management across channels. Hiring is sales-heavy (64% of active roles) with accelerating velocity, while projects cluster around logistics digitalization and supply-chain optimization — indicating internal focus on warehouse automation and fulfillment efficiency rather than customer-facing innovation.

Tech Stack 23 technologies

Core StackPower BI GitHub Copilot Jira Adobe Creative Cloud Adobe Illustrator React Next.js Vercel Node.js Microsoft Fabric Microsoft Office Outlook Teams Excel ChatGPT Emarsys Photoshop InDesign Storyblok Algolia Commercetools Akeneo Ant Design

What BLUME2000 SE Is Building

◆Challenges

Digitalizing controlling processes
Improving distribution logistics
Reducing supply chain costs
Expanding logistics network
Deutschlandweiten umbau unserer filialen
Digitalizing personnel records
Process optimization of hr services
Optimizing business processes

▲Active Projects

Career page
Kununu profile
Trade show participation
Digitalizing controlling processes
Digital floral campaign styling
Trade show appearances
Expanding logistics network
Digitalizing logistics processes
Implementing new logistics sites
Loyalty program blumecard scaling

Hiring Activity

Accelerating45 roles · 25 in 30d

Department

Sales

Marketing

Ops

Finance

Construction

Design

Engineering

Seniority

Junior

Intern

Manager

Mid

Senior

Director

Lead

Notable leadership hires: Creative Director

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About BLUME2000 SE

BLUME2000 operates one of Germany's largest florist and plant retail networks, with over 250 locations spanning the country plus a direct e-commerce channel. Founded in 1974, the company is publicly traded and sells curated bouquets, indoor/outdoor plants, and gift items. The business model is geographically distributed across physical retail and online channels, requiring complex omnichannel inventory and logistics coordination. Current operational priorities include expanding and automating the logistics network, digitalizing controlling and HR processes, and scaling a loyalty program (blumecard).

HeadquartersNorderstedt, Schleswig-Holstein

Company Size1,001–5,000 employees

Founded1974

Hiring MarketsGermany

Frequently Asked Questions

What tech does BLUME2000 use for e-commerce and inventory?

Commercetools (commerce platform), Akeneo (PIM), Storyblok (headless CMS), Algolia (search), React/Next.js (frontend), and Microsoft Power BI/Fabric (analytics). Stack indicates composable architecture spanning catalog, fulfillment visibility, and business intelligence.

Where is BLUME2000 headquartered and how many stores?

Headquartered in Norderstedt, Schleswig-Holstein, Germany. Operates over 250 retail locations nationwide plus e-commerce. Employs 1,001–5,000 people and is a public company founded in 1974.