Spanish fashion brand scaling retail operations with RFID and omnichannel logistics
Blue Banana Brand is a Madrid-based apparel company founded in 2016, now in growth mode with 32 active job openings concentrated heavily in sales (27 roles). The tech stack is lean and commerce-focused—Shopify, Google Analytics, RFID inventory tracking, Adobe—paired with an acute pain-point list around inventory management, seasonal demand peaks, and manual fulfillment workflows. The hiring velocity and project focus on catalog management, RFID implementation, and reverse logistics suggest they are scaling physical retail footprint (including a new location at Madrid airport) while battling the operational complexity of multi-location apparel distribution.
Blue Banana Brand is a Spanish apparel company selling lifestyle-oriented clothing to adventurers and travelers. Founded in 2016, the brand achieved carbon-negative certification in 2021 through the UN framework, positioning sustainability as a core differentiator. The company operates 201–500 employees across Madrid and is actively expanding retail presence, including physical store locations at major transit hubs. Operations span design, supply chain, and direct-to-consumer channels via Shopify, with support for inventory management across multiple touchpoints.
Google Workspace, Shopify, Adobe, RFID tracking, Google Analytics 4, Slack, Notion, Windows, Apple, and Excel. Stack reflects a commerce-first, physical-retail operation with inventory and analytics focus.
Active projects include RFID inventory implementation, catalog and promotion management, data analysis and reporting, and a new retail location at Madrid-Barajas Airport. Core challenges center on inventory replenishment, managing seasonal demand spikes, and reverse logistics efficiency.
Other companies in the same industry, closest in size