BLACKROLL AG Tech Stack

Fascia-training and self-massage tools for home and clinical use

Wellness and Fitness Services Bottighofen, Thurgau 51–200 employees Founded 2013 Partnership

BLACKROLL AG manufactures and distributes fascial-release and functional-training products globally. The company runs a direct-to-consumer e-commerce operation on Shopify, paired with performance-marketing channels (Google Ads, Amazon Ads, Amazon Marketing Cloud) and international pricing optimization. Active hiring across marketing, operations, and product signals a scaling phase focused on go-to-market execution, product launches, and systematic campaign testing—with cost and pricing structure optimization recurring as internal pain points.

Tech Stack 17 technologies

Core StackShopify Asana Kotlin Google Ads AWS Intune Excel Google Sheets ChatGPT DeepL Amazon Ads Amazon Marketing Cloud DSP Microsoft Advertising GCP Jamf Microsoft 365

What BLACKROLL AG Is Building

◆Challenges

Cost management
Optimizing price structures
Improving workplace processes
Optimizing product performance and cost
Expanding sleep-tech solutions
Integrating marketplace products
Scaling trade marketing concepts internationally
Measuring activation quality beyond sales
Managing complex strategic programs
Developing business cases

▲Active Projects

Internal events organization
Office and gym space development
Product launches
Systematic testing and scaling of targeting and bidding
Content marketing strategy development
Go-to-market campaign management
Global pricing strategy
International pricing setup
New growth opportunity business cases
Product launch coordination

Hiring Activity

Accelerating15 roles · 10 in 30d

Department

Marketing

Ops

Product

Sales

Finance

Operations

Support

Seniority

Senior

Mid

Manager

Intern

Junior

Lead

Company intelligence

Find more companies like BLACKROLL AG by tech stack, pain points and active projects

Get started free

About BLACKROLL AG

BLACKROLL AG produces self-massage tools, foam rollers, and functional-training equipment designed for flexibility, balance, and strength work across all ages and fitness levels. The company operates both direct-to-consumer (Shopify-based) and trade/clinical channels; competitive positioning emphasizes premium positioning alongside accessibility. Founded in 2013 and headquartered in Bottighofen, Switzerland, the organization spans 51–200 employees and is currently focused on product launches, international pricing strategy, and scaling performance-marketing campaigns. Internal capability gaps center on cost management, pricing optimization, and measurement of customer activation beyond immediate sales.

HeadquartersBottighofen, Thurgau

Company Size51–200 employees

Founded2013

Hiring MarketsSwitzerland

Frequently Asked Questions

What is BLACKROLL and what do they sell?

BLACKROLL AG manufactures self-massage tools, foam rollers, and functional-training equipment for fascia release, flexibility, and strength training. Products target consumers of all ages and fitness levels, available through e-commerce and clinical/trade channels.

Where is BLACKROLL headquartered and how many employees?

BLACKROLL AG is headquartered in Bottighofen, Thurgau, Switzerland. The company employs 51–200 people and was founded in 2013.

What tech stack does BLACKROLL use?

BLACKROLL uses Shopify for e-commerce, Google Ads and Amazon Ads for performance marketing, AWS and GCP for cloud infrastructure, and Microsoft 365, Asana, and Intune for internal operations and device management.