Direct-to-consumer herbal products focused on digestive and metabolic wellness
BitterPower (trading as BitterLiebe) sells herbal supplement products grounded in bitter compounds and monastery-tradition herbalism. The tech stack is almost entirely marketing-focused—Meta, TikTok, Google Ads, Outbrain, Taboola for demand generation, plus creative production tools (Figma, Adobe suite, Frame.io). Active hiring is concentrated in marketing (3 roles) and support (2), with pain points centered on scaling paid-media creatives and optimizing conversion—a pattern typical of early-stage DTC brands ramping performance-marketing spend.
BitterLiebe is a German consumer-health brand founded in 2018, headquartered in Mannheim. The company manufactures herbal products formulated to restore bitter compounds to everyday nutrition, positioned as supporting digestive health, metabolism, and general wellness. Distribution is direct-to-consumer via digital channels. The organization currently operates at 11–50 employees, with active headcount growth in marketing and customer support roles. Products are marketed as evidence-based but rooted in traditional herbal medicine.
Primary tools: Meta, TikTok, Google Ads, Outbrain, Taboola for paid media; Figma, Adobe Premiere Pro, Photoshop, After Effects for creative production; Frame.io for collaboration; Asana for project management; Google Analytics and Power BI for reporting.
Headquarters in Mannheim, Baden-Württemberg, Germany. Founded 2018; currently 11–50 employees.
Other companies in the same industry, closest in size