AI-powered marketing measurement and attribution platform
Billy Grace builds an AI marketing analytics platform targeting data quality and cross-channel attribution—core pain points for modern marketers. The stack (Python, PyTorch, Apache Spark, direct integrations with Google, Meta, TikTok, Snapchat) indicates heavy ML modeling capability for tracking and attribution. The hiring profile is sales-led with a Head of Marketing hire, alongside accelerating demand for data and product roles, suggesting expansion beyond product-market fit into go-to-market and platform scale.
Notable leadership hires: Head of Marketing
Billy Grace is a marketing analytics and optimization platform founded in 2021 and based in Amsterdam. The product addresses fragmented marketing data, inaccurate tracking, and attribution breakdown across ad channels and e-commerce platforms—common obstacles for performance marketers at mid-market brands. The core offering centers on data tracking accuracy, unbiased cross-channel attribution, and AI-driven optimization. The team integrates with major advertising platforms (Meta, Google, TikTok, Snapchat) and e-commerce systems (Shopify, Stripe) to consolidate marketing performance data.
Python, PyTorch, Apache Spark for ML modeling; MySQL and HTML/CSS/JavaScript for platform infrastructure; Google Tag Manager, Stripe, Shopify, and direct APIs to Meta, Google, TikTok, Snapchat for channel integration.
Amsterdam, Netherlands. All current hiring is Netherlands-based. Founded in 2021; privately held; 11–50 employees.
Other companies in the same industry, closest in size