Premium athleisure brand scaling omnichannel retail and DTC operations
Beyond Yoga operates a Shopify-anchored DTC platform layered with enterprise finance and planning tools (SAP, Oracle Hyperion, Qlik), reflecting a mid-market retail org managing both direct-to-consumer and wholesale channels. The hiring funnel is sales-heavy—41 of 47 active roles are in revenue or revenue-adjacent teams—while projects track seasonal inventory planning, in-store tech rollouts, and open-to-buy optimization. Pain-point clustering around traffic, conversion, and labor productivity suggests the brand is fighting headwinds in store traffic and customer acquisition efficiency.
Beyond Yoga is a premium activewear brand founded in 2005 and headquartered in Culver City, California. The company positions itself around inclusive sizing, body positivity, and high-quality fabrics suited for both athletic and lifestyle wear. Operationally, the brand spans direct-to-consumer e-commerce (Shopify), physical retail locations, and in-store technology initiatives. The tech stack—combining Shopify for commerce, Adobe suite for design and creative, and SAP/Oracle for financial planning and inventory—reflects a vertically integrated retail operation managing seasonal assortments, labor scheduling, and margin targets across multiple channels.
Beyond Yoga runs its DTC storefront on Shopify, backed by enterprise finance tools including SAP, Oracle Hyperion Planning, and Qlik for inventory management and business intelligence.
Beyond Yoga is headquartered in Culver City, California, with hiring activity in the United States, Peru, and Japan.
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