Betterment Tech Stack

Robo-advisor and savings platform with expanding employer benefits suite

Financial Services New York, NY 501–1,000 employees Founded 2010 Privately Held

Betterment operates a consumer investing and savings app alongside an emerging B2B payroll and retirement platform for employers. The tech stack is polyglot and cloud-native (AWS, Kubernetes, Rails, Go, React), with heavy operational infrastructure (Datadog, Splunk, CircleCI) typical of a fintech managing regulatory and system-stability demands. Active projects signal a shift toward employer-sponsored retirement and payroll: open enrollment, 401(k) expansion, and 'Betterment at Work' indicate the company is diversifying beyond consumer direct-to-consumer into workplace benefits — a higher-ACV, stickier revenue stream.

Tech Stack 33 technologies

Core StackAWS Datadog CircleCI Ruby on Rails Go Salesforce Ruby JavaScript Java Python Kubernetes Helm Terraform Splunk React ADP Gusto Rippling HubSpot Slack React Native Zendesk Okta GitHub Packages Artifactory AWS EKS SQL Excel HubSpot CMS Google Workspace+3 more

What Betterment Is Building

◆Challenges

System stability
Process improvements for evolving products
Risk mitigation
Driving b2b growth
Backend scaling challenges
Software design optimization
Legacy financial norms
Scaling accounting processes
Expanding 401(k) and custody businesses
Regulatory compliance for payroll

▲Active Projects

Payroll integration setup
Open enrollment planning
Employer recordkeeping roadmap
Modern investing experience
Trading and money-movement technology
Reporting layer development
Payroll tax compliance
Betterment at work platform
Retirement advisor experience
Employee retirement planning experience

Hiring Activity

Accelerating50 roles · 25 in 30d

Department

Engineering

Ops

Product

Finance

Marketing

Sales

Data

Seniority

Senior

Manager

Mid

Director

Junior

Staff

Notable leadership hires: Analytics Director

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About Betterment

Betterment is a digital wealth management and savings platform founded in 2010, headquartered in New York. The company serves retail investors and savers via its consumer app, offering goal-based investing, automated portfolio rebalancing, and savings accounts with interest. In parallel, Betterment operates a B2B platform targeting employers, providing payroll integration, retirement plan administration, and employee financial wellness tools. The 501–1,000 employee base spans engineering, product, operations, and finance functions; recent hiring velocity is accelerating, with active roles concentrated in engineering and leadership.

HeadquartersNew York, NY

Company Size501–1,000 employees

Founded2010

Hiring MarketsUnited States, Canada

Frequently Asked Questions

What is Betterment's tech stack?

Betterment uses AWS (EKS, Kubernetes, Terraform), Ruby on Rails and Go for backend services, React and React Native for frontend, and Datadog/Splunk for observability. Salesforce, HubSpot, Zendesk, and Google Workspace support operations and customer support.

What is Betterment working on?

Current projects include a modern investing experience, payroll integration, employer recordkeeping, 401(k) and custody expansion, open enrollment planning, and a 'Betterment at Work' platform for employers — signaling B2B growth in retirement and payroll services.