Better Collective Tech Stack

Digital sports media group with betting, esports, and fan communities at scale

Technology, Information and Media Copenhagen, Capital Region of Denmark 1,001–5,000 employees Public Company

Better Collective operates a portfolio of sports media brands—including HLTV, FUTBIN, Action Network, and others—reaching 450M+ monthly visits across betting guides, esports coverage, and editorial sports content. The hiring mix is heavily weighted toward marketing (38 of 97 open roles) with emerging focus on data and product, while active projects reveal a Brazil expansion push paired with internal friction around site migration, SEO, and programmatic ad operations—indicating a company scaling audience reach but wrestling with technical debt in content delivery and ad infrastructure.

Tech Stack 83 technologies

Core StackWordPress Braze MailChimp HubSpot Google Analytics Firebase AppsFlyer JavaScript PHP TypeScript Node.js AWS Cloudflare MySQL Redis Excel PowerPoint Word OneSignal Semrush Ahrefs Google Search Console Google Analytics 4 Screaming Frog HTML CSS Google Sheets Google Search Taboola Git+52 more

What Better Collective Is Building

◆Challenges

Localizing product for brazilian market
Site migration and redesign
Implementing dmp from scratch
Improving seo rankings
Scaling programmatic campaigns
Launching new betting product
Increase video presence on social media
Grow youtube channel traffic
Inefficient programmatic operations
Controlling large budgets

▲Active Projects

Platform expansion strategies to tap into new audiences in brazil
Site migration and redesign
Seo roadmap
New betting product launch in brazil
In-person events with creators
Programmatic campaign optimization
Contextual targeting solutions
Youtube channel growth initiative
Sponsored content support
Real-time coverage during live games

Hiring Activity

Steady95 roles · 40 in 30d

Department

Marketing

Other

Engineering

Data

Ops

Product

Design

Seniority

Mid

Senior

Junior

Lead

Manager

Intern

Director

Notable leadership hires: Head of Performance, Audience Director, Paid Social Lead, Accounts Receivable Team Lead, Head of Sales

Company intelligence

Find more companies like Better Collective by tech stack, pain points and active projects

Get started free

About Better Collective

Better Collective is a publicly listed Danish digital sports media group founded in 2004 and majority-controlled by its founders. The company operates a House of Brands spanning sports betting media, esports communities, and mainstream sports news, serving a global audience across 450M+ monthly visits. With 1,500+ employees distributed across 22+ countries—heavily concentrated in Poland, Colombia, Sweden, and India—Better Collective generates revenue through advertising, affiliate betting commissions, and sponsored content. The product portfolio includes team-focused sites (FUTBIN for FIFA players), competitive esports platforms (HLTV for Counter-Strike), betting guides (AceOdds, Action Network), and general sports news (Bolavip). Content formats span written editorial, video, podcasts, and live event coverage.

HeadquartersCopenhagen, Capital Region of Denmark

Company Size1,001–5,000 employees

Hiring MarketsPoland, Colombia, Sweden, France, Serbia, Malta, Netherlands, Denmark

Frequently Asked Questions

What tech stack does Better Collective use?

WordPress for CMS, AWS and Cloudflare for infrastructure, MySQL and Redis for databases, Node.js and TypeScript for backend, Google Analytics and Firebase for product telemetry, Braze and OneSignal for messaging, and SEO tools including Semrush, Ahrefs, and Screaming Frog.

How many employees does Better Collective have?

Over 1,500 colleagues globally. Currently recruiting 97 open positions, with marketing (38), engineering (8), data (5), and product (3) as primary hiring departments.