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Benisouk Tech Stack
Handcrafted Moroccan rugs sold direct-to-consumer with vertically integrated manufacturing
Benisouk operates a vertically integrated rug business—sourcing and weaving in Morocco, selling via Shopify in the US—with a tech stack anchored on Odoo (ERP) and Shopify (storefront). The hiring and project mix reveal an operations-scaling company: active work on Odoo-Shopify integration, weaving-machine fabrication, and quality-control standardization sits alongside standard ecommerce priorities (site performance, conversion rate optimization). Five leadership roles posted in the last 30 days, with ops and engineering now the focus, signals a shift from craft-only toward operational maturity.
Tech Stack 27 technologies
Core StackShopify JavaScript Figma Python PostgreSQL Docker Zendesk HubSpot Klaviyo Meta Ads Google Ads Freshdesk Adobe Illustrator Liquid HTML CSS Odoo XML CI/CD Git REST Gorgias Google Merchant Center Meta Ads Manager Facebook Pixel LinkedIn
What Benisouk Is Building
◆Challenges
- Reducing rework
- Design clarity for production
- Improving manufacturing methods
- Improving site performance
- Boosting conversion rates
- Industrializing operations
- Securing deadlines
- E-commerce integration
- Reduce friction and customer issues
- Reduce ticket volume
▲Active Projects
- Quality control standardization
- Fabrication of weaving machines
- Build and maintain the trade toolkit
- Shopify site development and maintenance
- Figma-based section and template creation
- Performance optimization and conversion improvements
- Odoo ↔ shopify integration
- Custom odoo module development
- Fabrication of metal elements
- Help center automation
Hiring Activity
10 roles · 5 in 30d
Department
Seniority
Notable leadership hires: Head of Operations
Company intelligence
