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Bellerose Tech Stack

Direct-to-consumer apparel and homeware brand with wholesale expansion

Retail Apparel and Fashion Groot Bijgarden 51–200 employees Founded 1989 Public Company

Bellerose is a European fashion and lifestyle brand built on essential clothing and homeware, founded in 1989 and operating as a public company across 51–200 employees. The tech stack is almost entirely marketing and analytics tooling (Google Ads, Meta, TikTok, BigQuery, Looker Studio, Power BI) with no backend infrastructure or product-development platforms visible—a shape typical of retail-first organizations scaling DTC and wholesale channels through performance marketing rather than custom product technology. Active hiring is heavily weighted toward sales roles, reflecting expansion into new physical retail locations and partner distribution.

Tech Stack 10 technologies

Core StackGoogle Ads Meta Ads Google Analytics BigQuery Power BI TikTok Excel Google Tag Manager Google Search Console Looker Studio

What Bellerose Is Building

◆Challenges

Improving product page quality
Expanding into new retail locations
Data flow reliability

▲Active Projects

Improving product page quality
Online learning platform for store staff
Lookbook guide preparation
Product page translation for men, women, and children
Translation and optimisation for partner brands
Opening new store corners at printemps haussmann
Online learning platform content development
Biannual product training sessions
Bike leasing program

Hiring Activity

Steady15 roles · 6 in 30d

Department

Sales

12

Marketing

2

IT

1

HR

1

Product

1

Seniority

Mid

8

Junior

5

Intern

4

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About Bellerose

Bellerose designs and curates clothing and homeware centered on everyday essentials—pieces positioned as well-made, long-lasting, and stylistically timeless. The company operates across direct-to-consumer retail, wholesale distribution, and new store-corner partnerships (including Printemps Haussmann). Current expansion efforts include opening retail locations, translating product content for international and multi-demographic audiences (men's, women's, children's lines), and developing internal training infrastructure for store staff. Hiring is active across Belgium, France, the United States, Romania, Canada, India, and Israel, with majority hiring at mid and junior levels in sales and marketing roles.

HeadquartersGroot Bijgarden

Company Size51–200 employees

Founded1989

Hiring MarketsBelgium, United States, Romania, France, Canada, India, Israel

Frequently Asked Questions

What is Bellerose's tech stack?

Primary tools: Google Ads, Meta Ads, TikTok, Google Analytics, Google Tag Manager, BigQuery, Looker Studio, and Power BI. Stack is performance-marketing and analytics focused with no visible custom backend infrastructure.

What is Bellerose working on?

Current initiatives include expanding retail footprint (new Printemps Haussmann corners), improving product page quality and translation across multi-demographic lines, launching staff training platforms, and developing lookbook guides for collections.