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Beiersdorf Tech Stack

Global skin-care manufacturer scaling supply chain and e-commerce operations

Personal Care Product Manufacturing Hamburg 10,001+ employees Founded 1882 Public Company

Beiersdorf is a 140-year-old public company with a portfolio of globally recognized brands across skin care, operating at scale across 25+ countries. The hiring acceleration (140 roles in 30 days) is concentrated in sales (77) and marketing (68), while finance automation and supply-chain strategy projects signal an operational pivot—the company is investing in forecast accuracy, in-store execution compliance, and channel efficiency alongside new product launches and localized procurement strategies. SAP dominance (S/4HANA adoption, FI/CO/SD/Ariba/EWM modules) reflects a mature enterprise trying to automate legacy processes rather than rebuild them.

Tech Stack 103 technologies

Core StackSAP SAP SuccessFactors ABAP Salesforce SAP S/4HANA Power BI Microsoft Office IQVIA Excel PowerPoint Word Windows Kahoot Shopee TikTok Shop EDI SAP EWM SAP WM SAP Ariba SAP FI SAP CO SAP SD TikTok Instagram Meta Kuaishou Xiaohongshu WeChat Douyin Google Search+68 more

AdoptingSAP S/4HANA

What Beiersdorf Is Building

◆Challenges

Improving forecast accuracy
Maximizing roi
Compliance control
Inefficient accounting processes
Identifying growth opportunities
Ensuring in-store execution compliance
Stock availability risks
Improving channel operating efficiency
Meeting sales targets
Increasing production volume

▲Active Projects

Local procurement category strategy development
Promotional plans
New tools implementation
New product launches
Implementation of beiersdorf supply chain strategy
Finance automation and digitization projects
Sales execution monitoring
Transfer pricing documentation automation tool
Market analysis and supplier pool maintenance
Employee and leadership upskilling workshops

Hiring Activity

Accelerating320 roles · 140 in 30d

Department

Sales

77

Marketing

68

Finance

40

Ops

24

Manufacturing

19

HR

18

Logistics

17

Engineering

10

Seniority

Mid

84

Intern

70

Senior

55

Manager

52

Junior

31

Lead

15

Director

1

Notable leadership hires: Accounting Lead, Finance Services Team Lead, Head of E-Commerce, Media Communications Head, Head of Marketing

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About Beiersdorf

Beiersdorf manufactures and markets skin-care products under multiple brands (NIVEA, Eucerin, La Prairie, Hansaplast, Aquaphor, Coppertone, and others) sold globally through retail, e-commerce, and direct channels. The company employs over 20,000 people across manufacturing hubs, regional sales teams, and R&D centers. Active projects span supply-chain localization, finance digitization, new-product commercialization, and e-commerce platform expansion (Shopee, TikTok Shop integration). Current operational focus includes reducing forecast volatility, tightening in-store compliance, and closing stock-availability gaps across geographies.

HeadquartersHamburg

Company Size10,001+ employees

Founded1882

Hiring MarketsChina, France, Germany, Poland, Thailand, Spain, Colombia, United States

Frequently Asked Questions

What is Beiersdorf's tech stack?

SAP (S/4HANA, FI, CO, SD, EWM, Ariba), Salesforce, Power BI, IQVIA, Microsoft Office, and integration with e-commerce platforms (Shopee, TikTok Shop). Company is actively adopting S/4HANA.

What is Beiersdorf working on?

Supply-chain localization, finance automation, new product launches, e-commerce expansion, sales execution monitoring, and employee upskilling. Core challenge areas: forecast accuracy, channel efficiency, in-store compliance, and stock availability.