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Genuin Tech Stack

Embeddable video infrastructure for retailers and publishers

Technology, Information and Internet New York, New York 51–200 employees Founded 2021 Privately Held
begenuin.com LinkedIn

Genuin builds video infrastructure that lets retailers and publishers embed shoppable video experiences directly into their owned properties—bypassing platform redirects and keeping audiences onsite. The tech stack is modern frontend-focused (TypeScript, React, Next.js, React Native across web and mobile), with SDK architecture clearly a core operational concern. Current hiring spans product, engineering, finance, and sales, signaling a push toward both product maturity and revenue operations—particularly acute given finance scaling and CFO dashboards are active projects.

Tech Stack 11 technologies

Core StackTypeScript React Next.js Swift Kotlin React Native JavaScript Figma iOS Android Excel

What Genuin Is Building

◆Challenges

  • Integration issues
  • Scaling finance operations
  • Automation system improvements
  • Ideation and alignment bottleneck

▲Active Projects

  • Embeddable video modules
  • Sdk architecture direction
  • Client sdk to backend interfaces
  • Design and improve finance processes
  • Build cfo-ready dashboards

Hiring Activity

Accelerating6 roles · 4 in 30d

Department

Product
2
Engineering
1
Finance
1
Sales
1
Support
1

Seniority

Mid
2
Senior
2
Junior
1
Principal
1
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About Genuin

Genuin provides an embeddable video infrastructure platform for retailers, consumer services companies, and publishers. The product centers on vertical, scrollable video experiences that integrate directly into owned websites and apps, with built-in shopping, social features, and community tools. The platform captures first-party data and feeds a Media Network model where content and advertisers distribute across connected brand-owned channels. Founded in 2021 and based in New York, the company operates as a 51–200-person private company, with current hiring focused on product development, SDK architecture, and operational scaling.

HeadquartersNew York, New York
Company Size51–200 employees
Founded2021
Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Genuin use?

Genuin's primary stack is TypeScript, React, Next.js, and JavaScript for web; Swift, Kotlin, and React Native for iOS and Android; plus Figma for design and Excel for operations.

What is Genuin working on?

Current projects include embeddable video modules, SDK architecture direction, client SDK to backend interfaces, finance process improvements, and CFO-ready dashboard development.

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