BE Group operates a consumer-facing services platform in Vietnam with a data-first architecture: the stack spans Python + SQL + AWS + Kafka + Spark + Snowflake, with active ML work in XGBoost, LightGBM, and TensorFlow. Hiring momentum is accelerating with a mix tilted heavily toward senior and manager-level roles across marketing and product, suggesting investment in scaling operations and user acquisition alongside internal infrastructure maturity.
BE Group is a Vietnamese technology company offering a multi-service on-demand platform under the Be app brand. The platform aggregates transportation, delivery, shopping, insurance, telecom, and financial services into a single consumer interface. The app has reached 20 million installations across 28 provinces and cities since its 2019 launch. The company operates with 201–500 employees, headquartered in Ho Chi Minh City, and is structured as a privately held entity.
BE Group uses Python, SQL, and AWS for core services, with Apache Kafka and Spark for data pipelines, Snowflake for analytics, and machine learning libraries including XGBoost, LightGBM, and TensorFlow. Frontend is built on TypeScript, React, and Next.js; mobile uses Swift and Kotlin. Adopting Flutter for cross-platform development.
Active projects include credit risk and scoring models, product delivery workflow design, regulatory compliance framework and audit cycles, marketing automation, revenue forecasting, propensity modeling, and merchant development strategy. Work reflects scaling challenges in onboarding, transaction volume, and regulatory readiness.
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