Bath & Body Works Tech Stack

Omnichannel beauty and home fragrance retailer with 1,800+ U.S. stores

Retail Columbus, Ohio 10,001+ employees Founded 1990 Public Company

Bath & Body Works operates a large, store-centric retail footprint powered by legacy enterprise systems (SAP, Salesforce, Snowflake for analytics) and heavy manual workflows (VBA, Excel, Access). The hiring mix is almost entirely sales and operations roles—1,286 of 1,371 open positions are in sales—reflecting a labor-intensive retail model. Pain points cluster around execution, talent retention, and floor-set optimization, suggesting operational friction in translating corporate strategy into consistent in-store performance.

Tech Stack 40 technologies

Core StackPython Java AutoCAD SAP Snowflake Power BI Tableau Salesforce AWS Adobe Creative Cloud Adobe Illustrator After Effects Adobe Premiere Pro VBA SCADA Word Excel PowerPoint Outlook PLM SQL Datorama Microsoft Office Microsoft Access Kyriba Teams Meltwater Windows InDesign Photoshop+10 more

What Bath & Body Works Is Building

◆Challenges

Retaining top talent
Improving sales performance
Improving operational execution
Improving sales results
Optimizing floor set direction
Improve results
Ensuring effective execution
Sales underperformance
Store efficiency improvement
Reducing oms incidents

▲Active Projects

Floorset direction implementation
Floor set optimization
New product launches
Weekly business review action plans
Action plan execution
Floorset execution
New store openings
Rewards program enrollment
Action plans to improve results
Major brand initiatives

Hiring Activity

Accelerating1,400 roles · 700 in 30d

Department

Sales

1286

Ops

Marketing

Retail

Design

Engineering

Finance

Operations

Seniority

Junior

821

Mid

352

Manager

155

Senior

Director

Lead

Intern

Notable leadership hires: Digital Art Director, Regional Sales Director

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About Bath & Body Works

Bath & Body Works is a publicly traded beauty and home fragrance retailer founded in 1990 and headquartered in Columbus, Ohio. The company operates more than 1,800 company-operated stores across the U.S. and Canada, plus approximately 425 international franchised locations and an e-commerce platform. Core product categories include fine fragrance mists, body lotions and creams, 3-wick candles, home diffusers, and hand soaps. The company serves over 10,000 employees globally and operates a U.S.-based supply chain supporting both owned and franchised channels.

HeadquartersColumbus, Ohio

Company Size10,001+ employees

Founded1990

Hiring MarketsUnited States, Malaysia, Mexico, United Arab Emirates, Canada, Brazil

Frequently Asked Questions

What is Bath & Body Works' tech stack?

Core systems include SAP (ERP), Salesforce (CRM), Snowflake (data warehouse), and Power BI + Tableau for analytics. Design and creative work runs on Adobe Creative Cloud (InDesign, Photoshop, Illustrator, After Effects, Premiere Pro). Operations rely heavily on Excel, Access, and VBA for workflows.

How many Bath & Body Works stores are there?

More than 1,800 company-operated locations in the U.S. and Canada, plus over 425 international franchised stores and an online storefront at BathandBodyWorks.com.