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Beauty by Imagination (BBI) Tech Stack

Multi-brand haircare company modernizing data infrastructure for DTC and professional channels

Manufacturing Commack, NY; New York, NY; Atlanta, GA 201–500 employees Privately Held

Beauty by Imagination operates a portfolio of established haircare brands (Wet Brush, Goody, Bio Ionic, Ouidad) across consumer and professional segments. The tech stack—SQL Server, NetSuite, Power BI—reflects a traditional enterprise data setup; active projects on data warehouse modernization and AI-driven analytics signal a shift toward real-time insights. Hiring skews marketing-heavy (4 roles) with emerging data infrastructure focus, suggesting a transition from siloed brand reporting to unified analytics.

Tech Stack 17 technologies

Core StackSQL Server Power BI NetSuite GitHub Copilot Canva SQL Server Integration Services TikTok Shop Excel

What Beauty by Imagination (BBI) Is Building

◆Challenges

Modernizing legacy data environment
Integrating complex data sources
Optimizing sales plan
Implementing new item launches

▲Active Projects

Enterprise data warehouse
Ai-driven analytics platform
Model-ready data for ai
Holistic influencer program
Brand events and activations
Sampling activities
Special projects including displays, prepacks, promotions
New item launches and planogram updates
Line review/key customer preparation

Hiring Activity

Steady6 roles · 2 in 30d

Department

Marketing

4

Data

1

Sales

1

Seniority

Mid

3

Director

2

Manager

1

Notable leadership hires: Director Sales

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About Beauty by Imagination (BBI)

Beauty by Imagination is a multi-brand haircare platform serving both retail consumers and salon professionals. The company owns four market-leading brands united by a focus on product performance and professional adoption. Operations span the US across Commack NY, New York NY, and Atlanta GA. Current infrastructure relies on SQL Server and NetSuite for ERP; the company is actively modernizing its data environment to integrate fragmented sources and enable AI-powered analytics—a foundational capability gap they've identified internally.

HeadquartersCommack, NY; New York, NY; Atlanta, GA

Company Size201–500 employees

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Beauty by Imagination use?

SQL Server, SQL Server Integration Services, NetSuite, Power BI, GitHub Copilot, and Canva. The company is modernizing its legacy data environment to support AI analytics.