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B&B HOTELS España y Portugal Tech Stack

Budget hotel chain scaling across Europe with focus on occupancy and channel revenue

Hospitality San Sebastián de los Reyes, Madrid 201–500 employees Self-Owned

B&B HOTELS operates 900+ properties across 17 countries, competing on price and amenities rather than premium positioning. Hiring is sales-led (7 of 15 active roles) with accelerating velocity, and projects cluster around revenue management—KPI reporting, OTA strategy, rate parity, group revenue optimization—suggesting the chain is tightening commercial execution as it expands. Pain-point data shows occupancy optimization and channel visibility are blocking growth more than new property acquisition.

Tech Stack 10 technologies

Core StackSalesforce CRM Microsoft Office Excel PowerPoint Genius Google Workspace Sabre Amadeus Concur

What B&B HOTELS España y Portugal Is Building

◆Challenges

Maximizing group revenue
Optimizing occupancy rates
Rate parity discrepancies
Expanding hotel network
Expanding into new markets
Supply chain management
Optimizing ota visibility
Adapting to new technologies
Channel revenue maximization
Expanding hotel portfolio

▲Active Projects

Kpi reporting
Commercial expansion plans
Tool improvement initiatives
Hotel opening procurement projects
Renovation procurement projects
Promotion and package strategy on otas
Channel performance monitoring
Business plan and presentation development for hotel proposals
Negotiating and signing lease proposals
Ota promotional strategy

Hiring Activity

Accelerating15 roles · 8 in 30d

Department

Sales

7

Marketing

2

Executive

1

HR

1

Legal

1

Ops

1

Purchasing

1

Seniority

Mid

4

Intern

3

Senior

3

Junior

2

Manager

2

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About B&B HOTELS España y Portugal

B&B HOTELS is a Spain-based hotel operator running 900+ properties across 17 countries, primarily in Europe. The brand competes on value—free 24-hour coffee and WiFi, buffet breakfast, family-friendly pricing—rather than luxury or premium positioning. The company is structured around hotel operations, procurement (for renovations and new openings), and revenue management (sales, OTA partnerships, promotional strategy). Headquarters in Madrid; primarily hiring in Spain and Portugal. B Corp certified.

HeadquartersSan Sebastián de los Reyes, Madrid

Company Size201–500 employees

Hiring MarketsSpain, Portugal

Frequently Asked Questions

What tech stack does B&B HOTELS use?

Salesforce CRM, Amadeus and Sabre (hospitality distribution systems), Concur (expense management), Microsoft Office suite, and Google Workspace. Stack is operational/transactional rather than data-centric.