BAT Tech Stack

Global consumer goods company transitioning portfolio toward reduced-risk alternatives

Manufacturing London 10,001+ employees Founded 1902 Public Company

BAT is a 122-year-old, FTSE-listed consumer goods manufacturer with 50,000 employees across 180+ markets, undergoing a strategic shift toward smokeless products by 2035. The tech stack reveals a traditional enterprise operating model—SAP, ServiceNow, Office—paired with modern data infrastructure (Databricks, PySpark, Power BI, Azure) and cloud security tooling (AWS, Azure Defender, GuardDuty), signaling investment in automation and analytics.

Tech Stack 94 technologies

Core StackSAP SolidWorks ServiceNow Databricks PySpark Python Pandas Siemens AWS Power BI SQL Server Power Query Microsoft Office Excel Siemens NX Altium UPS Word PowerPoint LeanIX Flexera SQL Git Azure SIEM XDR CloudTrail Azure Defender for Cloud GuardDuty Microsoft Fabric+53 more

AdoptingPower BI Microsoft Purview

ReplacingSAP ECC MicroStrategy

What BAT Is Building

◆Challenges

Ensuring compliance with sox
Reducing downtime
Managing fx risk
Automating processes
Improving cash flow forecast accuracy
Quality improvement and lean practices
Accurate stock alignment
Cost of sales reporting
Improving control effectiveness
Efficiency improvement

▲Active Projects

New product launch
Pricing strategy development using advanced models
Inventory control
Power bi dashboard development
Analyze promotion effectiveness
Iws standards implementation
Conduct data analysis and prepare findings and recommendations for the system and data department and sales team
Data analytics and automation solutions for internal controls framework
Annual maintenance programs
Sales performance analysis

Hiring Activity

Accelerating400 roles · 220 in 30d

Department

Marketing

Ops

Finance

Sales

Engineering

Manufacturing

Data

Seniority

Intern

147

Mid

Junior

Manager

Senior

Lead

Staff

Director

Notable leadership hires: Territory Director, Process Lead, Industrial Design Lead

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About BAT

BAT manufactures and distributes consumer goods across tobacco and reduced-risk alternatives, operating three regional divisions serving North America, EMEA, and Asia-Pacific. The company employs around 50,000 people and maintains a presence in over 180 markets. Core operational challenges include supply-chain optimization, inventory management, compliance (SOX), quality control, and cash-flow forecasting. Active product launches and pricing-strategy work indicate an ongoing portfolio refresh, supported by new Power BI dashboards, data-analytics automation, and inventory-control initiatives.

HeadquartersLondon

Company Size10,001+ employees

Founded1902

Hiring MarketsMalaysia, South Korea, Ukraine, Romania, Serbia, Pakistan, China, Indonesia

Frequently Asked Questions

What tech stack does BAT use?

Core enterprise systems: SAP, ServiceNow, Microsoft Office, SQL Server. Data & analytics: Databricks, PySpark, Python, Power BI, SQL, Microsoft Fabric. Cloud: AWS, Azure. Security: Azure Defender, GuardDuty, CloudTrail, XDR, SIEM. Engineering tools: SolidWorks, Siemens NX, Altium. BAT is adopting Power BI and Microsoft Purview, replacing SAP ECC and MicroStrategy.

What is BAT working on?

Priority projects include new product launches, power BI dashboard development, pricing-strategy modeling, inventory control, sales-performance analysis, promotion-effectiveness measurement, data-analytics automation for internal controls, and process improvement (IWS standards, lean practices, downtime reduction).