Direct-to-consumer running apparel with community-driven product drops
Bandit is a Brooklyn-based running apparel brand built on seasonal product launches and community engagement (pop-up events, relay races). The hiring mix—three designers, three sales roles, and marketing focus—reflects a brand-first, growth-stage operation. Current project velocity centers on scaling international fulfillment and 3PL optimization, while pain points cluster around supply-chain logistics and paid-media efficiency, indicating tension between rapid DTC expansion and operational maturity.
Bandit designs and sells running apparel through direct-to-consumer channels, anchored in community events and limited seasonal releases. Founded in 2020 and based in Brooklyn, the company operates with 11–50 employees across design, sales, marketing, and fulfillment functions. The product line is driven by localized seasonal narratives and graphic storytelling, distributed via Shopify storefronts and pop-up activations. Current growth priorities include scaling international DTC fulfillment, optimizing third-party logistics partners, and expanding retail partnerships.
Shopify for storefronts and POS, Klaviyo for email, Google Ads and Meta Ads Manager for paid acquisition, Google Analytics 4 for performance tracking, and Adobe Creative Suite (Illustrator, Photoshop, InDesign) for design operations.
Primary projects include international DTC fulfillment scaling, 3PL partner performance optimization, fulfillment reporting analytics, and supply-chain system improvements. The company is also launching seasonal product drops and expanding retail partnerships.
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