Social-first job board reaching workers on TikTok and Instagram
Bandana is a job board built around social distribution rather than organic search, reaching 20M+ monthly job seekers across TikTok, Instagram, and other platforms. The tech stack (Next.js, Node.js, PostgreSQL, Kubernetes on GCP/AWS) reflects an early-stage company scaling infrastructure, while the hiring mix—weighted toward interns and seniors with minimal mid-level engineers—suggests rapid experimentation over deep system ownership. Active projects span viral content production, A/B testing, and matching algorithms, but pain points around backend scaling and low-intent filtering indicate the matching and filtering systems are early.
Bandana operates a job board designed to reach workers where they spend time: social media. Rather than relying on traditional job-board SEO or paid search, the product distributes openings through creator partnerships and organic social channels. The company targets employers seeking local or hourly workers and competes on speed of hire and candidate quality. Founded in 2022, Bandana employs 11–50 people across engineering, marketing, design, growth, and ops. Revenue model and customer base size are not disclosed, but the platform claims to serve as the fastest-growing job board in the US with worker-centric design as the core differentiator.
Bandana runs on Node.js and Next.js for the frontend, PostgreSQL and Cloud SQL for data, Kubernetes/Docker for orchestration, and deploys across GCP and AWS. TikTok and Instagram are primary distribution channels.
Bandana is based in Brooklyn, New York and was founded in 2022. All current hiring is in the United States.
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