Baldwin Publishing Tech Stack

Health and wellness content for corporate and healthcare marketing

Advertising Services Washington Crossing, PA 11–50 employees Founded 1994 Privately Held

Baldwin Publishing produces medically-vetted health content—recipes, videos, graphics—for healthcare, grocery, and employee wellness programs. The company is actively scaling B2B licensing and advertising channels while managing a portfolio of owned digital properties; their project mix (B2B website builds, PPC campaigns, lead funnels, social ad strategy) and hiring concentration in marketing (5 of 7 roles) reflects a sales-and-content-driven expansion phase rather than product engineering.

Tech Stack 17 technologies

Core StackSalesforce Google Analytics Google Ads LinkedIn Ads WordPress Adobe Creative Cloud Canva Adobe Illustrator Meta LinkedIn Facebook Ads Manager Microsoft Office Instagram Pinterest YouTube TikTok Google

What Baldwin Publishing Is Building

◆Challenges

Expanding b2b content licensing
Developing b2c advertising strategy
Opening new markets for online content
Increasing engagement and driving traffic
Health-focused audience engagement
Content growth strategy
Advertiser engagement strategy
Online content market expansion

▲Active Projects

B2b business plan development
Account plan development
B2b website, blog and email campaigns
Digital advertising campaigns on ppc, facebook, linkedin
Lead capture and funnel development
Proposal and rfp development
Social media content creation for healthecooks.com
Social media ad strategy development
Social media analytics and optimization
Weekly editorial lineup for marketing vertical

Hiring Activity

Decelerating7 roles · 1 in 30d

Department

Marketing

Sales

Seniority

Mid

Director

Manager

Senior

Notable leadership hires: Digital Strategy Director

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About Baldwin Publishing

Baldwin Publishing creates premium health and wellness content for enterprise customers in healthcare, grocery retail, and corporate wellness. The company operates HealthEcooks.com, a recipe platform with over 1,000 professionally-developed, dietitian-endorsed recipes across specialized diets (heart-healthy, gluten-free, children's nutrition). Content spans articles, videos, graphics, and custom deliverables (cookbooks, calendars, branded recipe apps). Founded in 1994 and based in Washington Crossing, PA, the company operates as a privately-held B2B content vendor and owns direct-to-consumer digital properties. Current focus areas include expanding B2B content licensing, developing B2C advertising strategy, and increasing traffic and engagement across owned channels.

HeadquartersWashington Crossing, PA

Company Size11–50 employees

Founded1994

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Baldwin Publishing use?

Salesforce (CRM), WordPress (web), Google Analytics and Meta platforms (advertising/measurement), Adobe Creative Cloud (design), and social distribution via Facebook, Instagram, LinkedIn, TikTok, and YouTube.

What is Baldwin Publishing working on?

B2B content licensing expansion, B2C advertising strategy development, PPC and social media campaigns (Facebook, LinkedIn), lead generation and funnel optimization, and weekly editorial content for health and wellness verticals.