Backring Nord Tech Stack

Wholesale distributor of baking, confectionery, and ice-cream ingredients and equipment for German artisan food businesses

Wholesale Bargteheide, Bargteheide 501–1,000 employees Founded 1858 Privately Held

backring.de LinkedIn

Backring Nord supplies raw materials, equipment, and production support to over 6,000 bakeries, confectioneries, ice cafés, and food-service operators across Germany and the Netherlands. The company runs a logistics-heavy operation (two-thirds of active hiring is in logistics and supply-chain roles) while actively managing data quality and process optimization — a pattern typical of wholesale distributors scaling SKU count and multi-location inventory coordination. Founded in 1858, the business operates from a central hub in Bargteheide with six active regional distribution centers.

Tech Stack 10 technologies

Core StackAdobe Photoshop Adobe Illustrator Power BI SAP Microsoft Office Microsoft 365 Excel Outlook Word InDesign

What Backring Nord Is Building

◆Challenges

Optimizing business processes
Ensuring master data quality
Processing mass data changes
Correcting erroneous master data
Goods discrepancy correction
Managing product contamination risks
Optimierung von prozessen
Workflow and data structure optimization
Price optimization potentials
Optimizing accounts receivable processes

▲Active Projects

Optimizing business processes
Ifs-logistik
Haccp
Projektarbeit zur optimierung von prozessen
Neukundenakquise
Business process optimization project
Trade fair presence
Print marketing materials
Internal space design
Logistics metrics preparation

Hiring Activity

Decelerating65 roles · 10 in 30d

Department

Logistics

Sales

Ops

Procurement

Data

Finance

Manufacturing

Seniority

Junior

Mid

Intern

Manager

Senior

Lead

Staff

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About Backring Nord

Backring Nord is the largest independent wholesale distributor of baking and confectionery raw materials in Germany. The company supplies ingredients, equipment (ovens, machines, technical systems), and production-focused consulting to artisan food businesses — bakeries, confectioneries, ice cafés, and restaurants. Beyond product sales, Backring Nord offers on-site process improvement workshops, product analysis, branding support (print, web, social media), and concept development for customer-facing initiatives. The business operates seven distribution centers across Germany (Bargteheide, Burbach, Eibelstadt, Isernhagen, Leer, Wittenhagen, and Dresden), maintains IFS and organic certifications, and coordinates daily inventory transfers between locations to ensure product availability and quality assurance.

HeadquartersBargteheide, Bargteheide

Company Size501–1,000 employees

Founded1858

Hiring MarketsGermany

Frequently Asked Questions

What is Backring Nord's size and market position?

Backring Nord employs 501–1,000 people and serves over 6,000 customers across Germany and the Netherlands. The company is the largest private wholesale specialist for bakeries, confectioneries, ice cafés, and food-service businesses in Germany.

Where are Backring Nord's locations?

Headquarters is in Bargteheide, Schleswig-Holstein. The company operates distribution centers in Burbach, Eibelstadt, Isernhagen, Leer, Wittenhagen, and Dresden (recently added or planned).

What technology does Backring Nord use?

The company uses SAP for enterprise resource planning, Microsoft 365 and Office for productivity, Adobe Creative Suite (Photoshop, Illustrator, InDesign) for marketing, and Power BI for business intelligence and analytics.