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ba&sh Tech Stack

Parisian fashion retailer scaling omnichannel operations across 400+ stores

Retail Apparel and Fashion Paris, Île-de-France 1,001–5,000 employees Founded 2003 Partnership

ba&sh operates a global fashion retail network with over 400 physical and digital touchpoints, anchored on Salesforce Commerce Cloud, Manhattan WMS, and Adobe creative tools. The hiring mix—balanced across sales, marketing, design, and finance—reflects a company in transition: actively adopting Anaplan and Dynamics 365 while tackling financial consolidation (IFRS) and conversion optimization, signals a shift from pure execution toward data-driven merchandising and supply-chain control.

Tech Stack 19 technologies

Core StackGoogle Analytics Adobe Illustrator Dynamics 365 Manhattan WMS TMS Salesforce Commerce Cloud ContentSquare AB Tasty Procreate Photoshop Excel Microsoft 365 Microsoft Office Microsoft Dynamics 365 PowerPoint Adobe InDesign

AdoptingDynamics 365 Anaplan

What ba&sh Is Building

◆Challenges

Transition from execution to analytical posture
Consolidation ifrs
Secure supply flows
Process automation
Optimisation de la conversion
Optimisation commerciale
Amélioration du chiffre d’affaires
Improve decision-making
Financial flow structuring
Expanding into canada

▲Active Projects

Product development from prototype to production launch
Carry over management
Anaplan adoption
Ifrs consolidation
B to c projects
Digital retail projects
Calendar commercial e-commerce implementation
Marketing campaign scenography
New store openings
Store closures

Hiring Activity

Accelerating25 roles · 10 in 30d

Department

Sales

5

Marketing

4

Design

3

Finance

3

Engineering

2

Ops

2

Logistics

1

Procurement

1

Seniority

Intern

5

Manager

5

Mid

5

Senior

5

Junior

3

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About ba&sh

ba&sh is a Paris-based women's fashion brand founded in 2003 by Barbara Boccara and Sharon Krief, now majority-owned by L Catterton (50% stake acquired 2015) with LVMH backing. The company operates a multi-channel retail footprint spanning 400+ points of sale worldwide, supported by e-commerce via Salesforce Commerce Cloud. Operations span product development, seasonal planning, store expansion (including recent entry into Canada), and digital marketing campaigns. The organization is actively hiring across France, the US, and Canada, with 25 open roles focused on sales, marketing, and design.

HeadquartersParis, Île-de-France

Company Size1,001–5,000 employees

Founded2003

Hiring MarketsFrance, United States, Canada

Frequently Asked Questions

What tech stack does ba&sh use?

ba&sh's core stack includes Manhattan WMS (warehouse management), Salesforce Commerce Cloud (e-commerce), Microsoft Dynamics 365 (ERP), Google Analytics and ContentSquare (analytics), and Adobe suite (Illustrator, Photoshop, InDesign) for creative work.

What is ba&sh working on?

Current initiatives include Anaplan adoption, IFRS financial consolidation, store expansion and closures, digital retail and e-commerce calendar implementation, conversion optimization, and transition to data-driven decision-making.