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AWWG Tech Stack

Multi-brand fashion retailer operating 3,500+ stores across 86 countries

Retail Apparel and Fashion Madrid, Community of Madrid 1,001–5,000 employees Privately Held

AWWG operates a global apparel portfolio spanning three owned brands (Pepe Jeans London, Hackett, Façonnable) plus agency relationships for Tommy Hilfiger, Calvin Klein, DKNY, Donna Karan, and Karl Lagerfeld across Spain and Portugal. The tech stack is SAP-centric (ERP, Commerce Cloud, BusinessObjects) with a mid-stage modernization underway—migrating from SAP ECC to S/4HANA and adopting SAP CAR—while hiring remains sales-heavy with 33 new roles posted in the last 30 days but velocity decelerating. Pain points cluster around inventory accuracy, margin control, and sales forecasting, suggesting operational friction between distributed retail locations and supply-chain visibility.

Tech Stack 39 technologies

Core StackPower BI SAP MM SAP Tableau Adobe Illustrator Asana Adobe Creative Cloud Figma Canva AutoCAD Adobe Photoshop Excel SAP ERP SAP BusinessObjects SAP SD SAP FI EDI Microsoft Office SAP Commerce Cloud Citrix PowerPoint Photoshop Google Workspace SharePoint Word SAP R/3 Google Docs Google Slides Google Sheets Adobe+7 more

AdoptingSAP S/4HANA SAP CAR

ReplacingSAP ECC

What AWWG Is Building

◆Challenges

Meeting sales targets
Maintaining store organization
Maintaining brand image
Minimizing stock loss
Achieving sales targets
Maintaining profit margins
Overstock forecasting
Managing stock discrepancies
Data consistency across modules
Sales and distribution efficiency

▲Active Projects

Global visual merchandising strategy
Store refits
Sales performance analysis
E-com selling to customers
New retail projects implementation
Product development lifecycle management
Costing and margin control
New store openings
Trade marketing activations
Special brand projects

Hiring Activity

Decelerating140 roles · 35 in 30d

Department

Sales

89

Ops

17

Finance

6

Product

6

Design

5

Engineering

4

Operations

3

Marketing

2

Seniority

Mid

67

Junior

28

Manager

25

Intern

12

Senior

4

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About AWWG

AWWG is a Madrid-headquartered fashion group with design offices in London and Nice, managing a portfolio of owned and agency brands across apparel and accessories. The company operates 3,500+ points of sale in 86 countries with a workforce exceeding 4,500 employees across 79 nationalities. Core operations span product development, visual merchandising, store management, and e-commerce. Revenue models include direct retail, franchise relationships, and agency agreements. The organization is actively scaling store openings and retail projects while managing margin and stock control across a complex, geographically dispersed network.

HeadquartersMadrid, Community of Madrid

Company Size1,001–5,000 employees

Hiring MarketsSpain, United Kingdom, Germany, France, Ireland, Netherlands, Portugal, Hungary

Frequently Asked Questions

What ERP system does AWWG use?

AWWG runs SAP ERP as its core platform, including SAP Commerce Cloud for e-commerce, SAP BusinessObjects for reporting, and SAP modules for sales (SD), materials management (MM), and finance (FI). The company is actively migrating from SAP ECC to S/4HANA.

How many stores does AWWG operate globally?

AWWG operates over 3,500 points of sale across 86 countries, including company-owned retail locations and franchised outlets across its three primary brands and agency portfolios.