UK holiday resort operator with caravan, glamping, and lodge accommodations
Away Resorts operates a portfolio of UK holiday destinations across caravans, glamping, chalets, and lodges. The tech stack is Microsoft-native (Power BI, SQL Server, Azure DevOps, Jira) with heavy reliance on Excel and SharePoint — typical of a mid-market hospitality operator still maturing analytics infrastructure. Active hiring is skewed 93% toward operations roles, and projects cluster around BI capability scaling, pricing strategy, and conversion optimization, signaling investment in data-driven revenue management alongside operational scaling across multi-site locations.
Notable leadership hires: Head of Digital
Away Resorts operates holiday accommodations across the UK, offering caravan, glamping, chalet, lodge, and vintage touring holidays with both self-catered and catered options. The company serves leisure travelers seeking British holiday experiences and operates a support center alongside physical resort locations. With 1,001–5,000 employees split across multiple sites, the organization is managing operational complexity through regional planning, people strategy rollout, and margin control initiatives. Current focus areas include succession planning, customer satisfaction, and cost management across distributed operations.
Microsoft suite (Power BI, SQL Server, Azure DevOps, Jira, SharePoint, Excel, Office) for operations and analytics. Google Ads and Meta Ads Manager for marketing. Google Analytics for web tracking.
Scaling BI capabilities and analytics maturity, developing pricing strategy, testing conversion optimization, improving content and SEO performance, and implementing people strategy across multiple sites.
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