Ultra-premium vodka brand scaling UK-to-international distribution
Au Vodka is a UK-based spirit brand founded in 2016, now in the 51–200 employee range and actively hiring across sales, finance, and marketing. The tech stack is marketing-and-commerce focused (Meta, Instagram, Snapchat, Klaviyo, Adobe Creative Cloud, Xero) with no engineering infrastructure — a pattern typical of DTC beverage brands. Current hiring velocity and project focus (brand activations, product drops, distribution expansion, influencer partnerships) signal a growth phase targeting both domestic market penetration and international scale.
Notable leadership hires: Email Marketing Lead
Au Vodka manufactures and markets an ultra-premium vodka positioned around distinctive gold bottle design and handcrafted packaging. The brand has built a recognizable presence in the UK spirits market since 2016, primarily through direct-to-consumer and social channels (Instagram, Snapchat, TikTok ecosystem). The company operates from Swansea and is structured around sales, finance, marketing, e-commerce, and operations functions. Current strategic priorities include expanding distribution networks (independent retailers and new geographies), optimizing landing pages and product-drop campaigns, and scaling financial processes to support margin analysis and cost control across a growing operation.
Marketing and commerce tools: Meta, Instagram, Snapchat, Google, Twitter, Adobe Creative Cloud (Photoshop, Illustrator, InDesign), Xero for accounting, Klaviyo for email/SMS, and Excel for operational reporting.
Brand activations, product drop campaigns, landing-page optimization, sampling for new RTD launches, influencer and PR initiatives, and distribution expansion into new retail channels and geographies.
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