Autohaus Royal GmbH Tech Stack

Premium vehicle retailer modernizing tech stack and marketing operations

Motor Vehicle Manufacturing Berlin, Berlin 51–200 employees Founded 2000 Public Company

Autohaus Royal is a Berlin-based premium vehicle retailer undergoing significant operational modernization. The tech stack—anchored in TypeScript, PostgreSQL, and Apache Airflow—alongside active projects in PWA/responsive design, microservices quality, and micro-frontend architecture suggests engineering capacity is being redirected toward digital retail and operational efficiency. Hiring velocity is accelerating across engineering, ops, and sales (44 roles posted in the last 30 days), with notably more mid-level hires than senior, indicating structured team expansion rather than leadership infill.

Tech Stack 58 technologies

Core StackGoogle Ads Google Analytics WordPress TypeScript Playwright Jest GitHub Actions GitLab Azure DevOps Intune Apache Airflow dbt PostgreSQL Microsoft Advertising Meta Business Suite YouTube Ads Google Tag Manager Vitest Personio Microsoft 365 Teams LinkedIn Microsoft Office Windows macOS iOS Android VoIP Jira Service Desk Jira Service Management+27 more

AdoptingTikTok

What Autohaus Royal GmbH Is Building

◆Challenges

Expanding operations
Optimizing hr processes
Cold calling
Bureaucracy
Reducing dependency on external agencies
Prioritizing marketing measures with limited resources
Building marketing organization
Restructuring into holding structure
Legacy system integration
Digitalizing finance processes

▲Active Projects

Pwa and responsive design implementation
Quality strategy for microservices and legacy systems
Scalable test environment
Building marketing organization
Intercompany finance architecture with cash pooling
Analytics layer maintenance
Implementing performance marketing
Modern budget reporting forecasting system
Holding structure restructuring
Micro-frontend architecture

Hiring Activity

Accelerating85 roles · 45 in 30d

Department

Engineering

Ops

Sales

Finance

Logistics

Marketing

Support

Seniority

Mid

Junior

Senior

Lead

Manager

Notable leadership hires: Head of Finance

Company intelligence

Find more companies like Autohaus Royal GmbH by tech stack, pain points and active projects

Get started free

About Autohaus Royal GmbH

Autohaus Royal has operated as a premium vehicle retailer in Berlin since 2000, serving customers through sales, service, and support operations. The company now operates as a public entity with 51–200 employees across Germany. Current organizational focus spans three major initiatives: building internal marketing and performance marketing capability (including adoption of TikTok), restructuring into a holding company with intercompany finance architecture, and digitalization of core business processes including legacy system integration. The pain-point pattern—cold calling, external agency dependency, and bureaucracy—reflects the friction of scaling a traditional dealership model into a modern, digitally-native operation.

HeadquartersBerlin, Berlin

Company Size51–200 employees

Founded2000

Hiring MarketsGermany

Frequently Asked Questions

What tech stack does Autohaus Royal use?

Core stack: TypeScript, PostgreSQL, Apache Airflow, dbt. Frontend: WordPress, PWA frameworks. DevOps: GitHub Actions, GitLab, Azure DevOps. HR/admin: Personio, Microsoft 365, Jira Service Management. Marketing: Google Ads, Meta Business Suite, YouTube Ads, Google Analytics, Google Tag Manager.

What projects is Autohaus Royal working on?

Active projects include PWA and responsive design, microservices quality strategy, micro-frontend architecture, scalable test environments, intercompany finance with cash pooling, modern budget reporting/forecasting, and analytics layer maintenance. Reflects digital transformation and holding structure buildout.