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AUTODOC Tech Stack

European automotive parts e-commerce platform scaling logistics and SAP infrastructure

Technology, Information and Internet Berlin 5,001–10,000 employees Founded 2008 Privately Held

AUTODOC operates a 5,000+ person e-commerce business across 50+ nations, anchored in SAP's enterprise suite (S/4HANA, FI, MM) plus Workday and HubSpot for back-office operations. Active hiring skews heavily toward marketing (14 roles), ops (12), and legal (8)—not engineering (5)—while projects center on SAP transformation, supply-chain digitalization, and cost-accounting automation rather than product innovation. This hiring and project mix signals a company optimizing existing infrastructure and compliance at scale rather than building new tech capabilities.

Tech Stack 46 technologies

Core StackWorkday HubSpot AutoCAD Revit SAP Power BI Jira Confluence AWS ABAP SAP MM Metabase Power Query SAP S/4HANA Asana Excel Google Sheets Microsoft Office Visio Google Workspace Microsoft Project Word Outlook SAP FI SQL TikTok TikTok Ads WMS ERP SAP ERP+15 more

Adoptingn8n WMS

What AUTODOC Is Building

◆Challenges

Automate reporting generation
Ensuring compliance with safety regulations
Digitalizing cost accounting
Ensuring product compliance
Compliance with consumer protection laws
Optimizing costs and performance
Supply chain integration
Performance optimization of vim
Identifying workflow inefficiencies
Ensuring compliance and audit readiness

▲Active Projects

New builds
Automating reporting generation
Distribution center layout redesign
Full-funnel management
Creative and incrementality testing framework
Meta ads management – plan, launch, and optimize paid social campaigns on instagram to meet established goals
Creator collaborations – identify, evaluate, and onboard content creators aligned with campaign objectives and audience profiles
Market expansion – research and manage creator campaigns in target countries to drive brand growth and reach
Digitalizing cost accounting
Sap transformation initiatives

Hiring Activity

Accelerating70 roles · 50 in 30d

Department

Marketing

14

Ops

12

Legal

8

Logistics

7

Finance

6

Engineering

5

Product

5

HR

3

Seniority

Mid

29

Senior

23

Junior

6

Manager

6

Lead

4

Intern

1

Notable leadership hires: Maintenance Team Lead, Team Lead

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About AUTODOC

AUTODOC is Europe's largest online retailer for vehicle spare parts and accessories, founded in Berlin in 2008 and now operating at 5,001–10,000 employees across multiple countries. The company sells directly to consumers and operates regional distribution centers, supported by a logistics-heavy org structure and an SAP-centric back office (ERP, FI, MM modules). Current investment areas include warehouse layout redesign, full-funnel paid-social campaigns on Meta platforms, and creator-driven market expansion into target countries. Compliance, supply-chain integration, and cost optimization dominate the challenge list.

HeadquartersBerlin

Company Size5,001–10,000 employees

Founded2008

Hiring MarketsCzechia, Poland, Portugal, Germany, Ukraine, Kazakhstan, Peru, Democratic Republic of the Congo

Frequently Asked Questions

What tech stack does AUTODOC use?

SAP S/4HANA, SAP FI, SAP MM, Workday, HubSpot, AWS, Power BI, Jira, Confluence, and Google Workspace form the core. WMS and n8n are being adopted for logistics and automation.