Auna Tech Stack

Regional healthcare network across Mexico, Peru, and Colombia

Hospitals and Health Care México 5,001–10,000 employees Privately Held

Auna operates a three-country hospital and health-plan network with 31 facilities and 14,900+ staff. The tech stack is enterprise-heavy (SAP suite, Power BI, Looker) with active adoption of WhatsApp and Meta Conversions API—indicating a shift toward direct-to-patient digital engagement. Hiring acceleration in sales (largest open department) paired with projects around predictive sales modeling and new service launch suggest expansion beyond hospital operations into insurance and preventive care channels.

Tech Stack 31 technologies

Core StackPower BI HubSpot SAP Looker Amplitude AWS Glue AWS Apache Spark Python Jenkins GitHub Actions Docker Linux Google Ads SQL Excel PowerPoint Outlook Gmail Microsoft Office Looker Studio Microsoft Project SAP CO SAP FI SAP Financial Management Google Analytics 4 Hotjar Meta Ads Manager

AdoptingHubSpot TikTok WhatsApp Meta Conversions API

What Auna Is Building

◆Challenges

Capex opex budget optimization
Optimizing cost drivers
Compliance audit and documentation
Pricing new medical services
Insurance negotiation
Benchmarking pricing
Ensuring compliance with ifc standards
Managing non-conformities and audits
Mitigating e&s risks
Inventory sufficiency and gap analysis

▲Active Projects

Predictive sales modeling
Devops culture implementation
Capex opex budget optimization
Inventory sufficiency and gap analysis
Compliance audit and documentation
New prestaciones creation process
Procedure update for pricing
Mbe bibliography review for new services
Market pricing benchmarking
Esmp/pmas risk matrices

Hiring Activity

Accelerating30 roles · 15 in 30d

Department

Sales

Healthcare

Ops

Finance

Data

Marketing

Engineering

Seniority

Mid

Senior

Junior

Intern

Lead

Manager

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About Auna

Auna is a publicly traded healthcare provider operating across Mexico, Peru, and Colombia since 1989. The organization delivers integrated care through a regional network of 31 hospitals, oncology-specific plans, and broader health insurance offerings. Operations span prevention, high-complexity treatment, and managed insurance products. The business model targets underserved markets in Latin America, with operations supported by enterprise resource planning (SAP), business intelligence (Power BI, Looker), and customer engagement tools (HubSpot). Current organizational focus includes cost optimization, service expansion, compliance management, and pricing strategy for new medical service lines.

HeadquartersMéxico

Company Size5,001–10,000 employees

Hiring MarketsPeru, Colombia

Frequently Asked Questions

What countries does Auna operate in?

Auna operates in Mexico, Peru, and Colombia, with headquarters in Mexico. The company runs 31 hospitals and employs over 14,900 people across the region.

What is Auna's tech stack?

Core systems include SAP (financial management and operations), Power BI and Looker (analytics), HubSpot (customer engagement), and AWS infrastructure. Active adoption includes WhatsApp and Meta Conversions API for patient outreach.