Mutual fund distribution platform for Indian financial advisors
AssetPlus operates a platform for mutual fund distributors in India, built on Node.js, React, Flutter, and MongoDB with AWS infrastructure. The hiring mix is heavily weighted toward sales and operations roles—typical of a distribution-led business scaling partner networks—while engineering capacity remains constrained at one active role. Active projects cluster around partner onboarding, activation, and documentation workflows, aligned with stated pain points in enrollment conversion and inconsistent processes across the product.
Notable leadership hires: Chief of Staff
AssetPlus is a mutual fund distribution platform serving India's financial advisor ecosystem. Founded in 2016 and based in Chennai, the company operates a 51–200-person team focused on connecting distributors with investment products and enabling seamless transaction flows. The platform combines web (React), mobile (Flutter), and messaging-first interfaces (WhatsApp integration) to reach advisors across channels. Core offerings span mutual fund distribution, tax planning, and insurance product placement, with underlying operations including claims processing, partner management, and fund recommendation tools.
Node.js backend, React web frontend, Flutter mobile, MongoDB database, AWS cloud hosting, GitHub for version control, and Docker containerization. WhatsApp is integrated as a distribution channel.
Partner onboarding and activation workflows, claims process optimization, fund recommendation narratives, centralized documentation, and improving enrollment conversion quality and engagement.
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