Intimate apparel brand scaling retail presence across China
Yaxi is a three-person intimate apparel manufacturer and retailer operating from Jinhua, Zhejiang. The tech stack is heavily skewed toward content creation (Adobe Creative Suite, video editing) and social commerce (Douyin, Xiaohongshu, WeChat, Kuaishou), reflecting a direct-to-consumer distribution model. Active hiring across sales (15 open roles) and marketing (5) against zero placements in the past month signals either seasonal recruitment or slower fill velocity relative to expansion plans.
Yaxi manufactures and retails intimate apparel within China. The company operates through multiple channels: social commerce platforms (Douyin, Xiaohongshu, Kuaishou), a Tmall flagship store, and physical retail locations. Current operational focus spans new store openings, visual merchandising updates, and large-scale promotional events (roadshows, store celebrations). The organization is structured around sales-led growth, supported by design, operations, and finance functions. Immediate challenges center on sales target achievement, inventory risk management, and quality control at scale.
Douyin, Xiaohongshu, Kuaishou, WeChat, Weibo for distribution; Photoshop, Adobe Illustrator, InDesign, SketchUp, CorelDRAW for design; EDIUS, Adobe Premiere Pro, Final Cut Pro for video content.
Jinhua, Zhejiang Province, China. The company operates retail locations, a Tmall store, and social commerce channels across mainland China.
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