Archetype Tech Stack
Global creative agency building brands for category leaders
Archetype is a 650-person creative agency spanning 20 offices across 9 countries, with an internal tech stack that reveals a marketing-operations business trying to scale: Adobe suite for creative, Meltwater and Brandwatch for social intelligence, Sprinklr for client management, plus a modern development layer (TypeScript, React, PostgreSQL, GCP). The hiring mix is heavily skewed toward marketing (38 roles) with sparse engineering (3), suggesting they're scaling client-facing operations and internal content creation rather than product—and internal pain-points around manual content work and talent acquisition suggest their own processes are straining.
Tech Stack 26 technologies
What Archetype Is Building
◆Challenges
- Attracting and retaining talent
- Employer brand promotion
- Manual content creation
- Content optimization process
- Talent acquisition process across multiple stakeholder groups
- Talent development and training
- Compensation and benefits management
- Contentoptimalisatie
- Automatiseren van taken en processen
▲Active Projects
- Regional learning & development plan implementation
- Delve
- Media strategy for product announcements
- Executive visibility programs
- Impactful communication campaigns
- Action plans and strategies to attract, retain and develop talent
- Hr operations delivery across compensation, benefits, payroll, talent management and development
- Integrated communication campaigns for global brands
- Benefits strategy
- Talent acquisition and employer brand promotion
Hiring Activity
Department
Seniority
Notable leadership hires: Integrated Communications Director
