Appfire Tech Stack

Atlassian marketplace leader expanding into enterprise work-management platforms

Software Development Burlington, Massachusetts 501–1,000 employees Founded 2005 Privately Held

Appfire is the dominant portfolio player on the Atlassian Marketplace, built on Jira, Confluence, and Bitbucket. The company is diversifying away from pure Atlassian dependency: active hiring across engineering (28 roles) and support (10) paired with projects around a flow data platform, software engineering intelligence, and integrations with monday.com and Salesforce signals a shift toward horizontal work-management and data visibility layers. Concurrent M&A integrations and efforts to balance direct-vs-indirect revenue suggest the company is consolidating recent acquisitions while rearchitecting go-to-market.

Tech Stack 43 technologies

Core StackJira Confluence Bitbucket React TypeScript AWS Lambda Webpack Vite Java Docker Slack Zoom monday.com Salesforce Python JUnit Cypress Elasticsearch Azure DevOps Git Forge CSS Google Workspace Mockito AssertJ REST Assured WireMock Testcontainers async-profiler PingOne+12 more

AdoptingNetSuite

What Appfire Is Building

◆Challenges

M&a integrations
Scalable cs processes
Migration support
Optimizing hybrid go-to-market model
Balancing direct vs indirect revenue mix
Increased visibility
Strengthening partner ecosystem
Fewer blockers
Expansion and retention
Process redesign

▲Active Projects

7pace timetracker
Product integrations
Flow data platform
High-performance gtm organization
Jira cloud apps built on atlassian forge
Advanced tables for confluence
Build emea team
Software engineering intelligence product
Spm solution
Bigpicture enterprise

Hiring Activity

Accelerating55 roles · 35 in 30d

Department

Engineering

Support

Product

Sales

Legal

Marketing

Finance

Seniority

Senior

Manager

Principal

Junior

Director

Mid

Lead

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About Appfire

Appfire builds software extensions and integrations for enterprise collaboration and work-management platforms, primarily Atlassian (Jira, Confluence) but increasingly Microsoft, monday.com, and Salesforce. The product portfolio spans ITSM, DevOps, workflow automation, agile tooling, time tracking, and business intelligence—serving tens of thousands of customers globally across mid-market and enterprise segments. Founded in 2005 and headquartered in Burlington, Massachusetts, the company operates 501–1,000 employees across six hiring countries. Recent project velocity shows focus on cloud-native app development via Atlassian Forge, consolidating acquired products (7pace timetracker, BigPicture), and building out EMEA sales infrastructure.

HeadquartersBurlington, Massachusetts

Company Size501–1,000 employees

Founded2005

Hiring MarketsBulgaria, Poland, United States, Spain, Canada, India

Frequently Asked Questions

What tech stack does Appfire use?

Jira, Confluence, React, TypeScript, Java, AWS Lambda, Docker, Elasticsearch, Salesforce, monday.com, Google Workspace. Recently adopting NetSuite for financial operations.

Where is Appfire headquartered?

Burlington, Massachusetts. Appfire was founded in 2005 and is privately held with 501–1,000 employees.