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AppDirect Tech Stack

B2B subscription commerce platform connecting providers, advisors, and businesses

IT Services and IT Consulting San Francisco, CA 501–1,000 employees Founded 2009 Privately Held

AppDirect operates a marketplace-and-management platform for subscription software and cloud services, with over 1,000 providers and 5 million subscribers active in the ecosystem. The tech stack spans .NET/C# backends (MySQL, PostgreSQL, MongoDB), React/Node.js frontends, and cloud infrastructure (Azure, AWS), while adopting Java and AWS Bedrock signals a shift toward more distributed, AI-integrated architecture. Active hiring in engineering (41 open roles) combined with projects around microservice migration and high-volume transaction systems indicates AppDirect is scaling transactional throughput and modernizing a legacy billing core simultaneously.

Tech Stack 103 technologies

Core StackC# .NET PHP JavaScript MySQL Cypress Node.js Jenkins Docker Maven Bitbucket MongoDB Datadog React Next.js TypeScript PostgreSQL CSS SD-WAN WMS Windows Apple Azure Acronis Bitdefender AvePoint NinjaOne Puppeteer Gradle Git+72 more

AdoptingJava GitHub Copilot AWS Bedrock MSA

What AppDirect Is Building

◆Challenges

Remote work infrastructure
High volume transactions
Modernizing legacy systems
Maintaining legacy multitier billing applications
Reliable network services
Micro-service architecture transition
Financial planning process improvement
Expanding product offering
Acquisition integration
Fault tolerant systems

▲Active Projects

High volume transaction system
Micro-service architecture migration
Mcp integrations
Revenue planning/forecasting for key segment
Expand partner network
Modernizing legacy systems
Agent studio
App builder
Developing firstbase marketplace integration
Rest and graphql apis

Hiring Activity

Accelerating110 roles · 50 in 30d

Department

Engineering

41

Sales

17

Finance

12

Support

10

Ops

8

Product

8

Marketing

3

Operations

2

Seniority

Senior

37

Mid

30

Junior

16

Manager

12

Staff

4

Principal

2

Director

1

Notable leadership hires: Software Development Director

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About AppDirect

AppDirect is a San Francisco-based B2B subscription commerce platform founded in 2009, serving technology providers, resellers (advisors), and end-customer subscribers across a marketplace ecosystem. The platform handles end-to-end subscription workflows: discovery, procurement, license management, and billing. The company operates across six countries (US, Canada, India, Brazil, El Salvador, UK) and is engineering-forward, with 41 of 106 active roles in development. Core operational challenges center on legacy billing system modernization, transaction volume scaling, and integration of acquired assets into the platform.

HeadquartersSan Francisco, CA

Company Size501–1,000 employees

Founded2009

Hiring MarketsUnited States, Canada, India, Brazil, El Salvador, United Kingdom

Frequently Asked Questions

What tech stack does AppDirect use?

AppDirect uses C#/.NET and PHP for backends, with MySQL, PostgreSQL, and MongoDB for data storage. Frontend stack includes React, Next.js, and TypeScript. Infrastructure runs on Azure and AWS. Testing and deployment rely on Cypress, Jenkins, Docker, and Git/Bitbucket.