Growth advisory for D2C brands scaling profitably on Shopify and WooCommerce
Aplo Group advises scaling direct-to-consumer brands on profitable growth, combining paid-media execution with financial modeling. The team operates a lean, marketing-forward structure (4 of 5 active hires in marketing roles) focused on e-commerce platforms—Shopify, WooCommerce, BigCommerce—and owned channels like email and SMS through Klaviyo. Current hiring velocity suggests active client growth despite a staffing gap from maternity leave, indicating near-term capacity constraints.
Aplo Group is a growth advisory firm serving direct-to-consumer brands with eight-figure revenue on Shopify and WooCommerce. The firm offers paid-media strategy (Meta, Google Search), email and SMS marketing (Klaviyo), financial modeling and forecasting, and fractional CMO/COO services. They work with brands ranging from early-stage startups to those exceeding $80M in DTC revenue and manage six-figure-per-day ad budgets. The engagement model is full-stack: strategy, creative production, campaign execution, and financial reporting.
Shopify, WooCommerce, and BigCommerce. The tech stack also includes Klaviyo for email and SMS, and Meta and Google Ads for paid-media execution.
Paid ads (Meta, Google), email and SMS marketing, financial modeling, creative strategy and production, landing page development, growth strategy, and fractional CMO/COO services—delivered as end-to-end management from strategy through reporting.
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