api Computerhandels GmbH Tech Stack

IT distributor serving resellers, system integrators, and retailers across DACH region

Wholesale Baesweiler, NRW 501–1,000 employees Founded 1994 Privately Held

api GmbH is a 30-year-old IT distributor operating across Germany, France, Netherlands, Austria, and Sweden with ~900 employees and relationships with 400+ manufacturers. The stack (Salesforce, DATEV, HPE, basic web tech) and hiring pattern—19 open sales roles against 3 engineering positions—reflect a sales-and-operations-driven model focused on channel expansion rather than product innovation. Active projects around cloud business development and marketplace optimization signal a shift toward direct-to-market and digital channels alongside traditional VAD relationships.

Tech Stack 11 technologies

Core StackSalesforce Bootstrap PHP JavaScript Microsoft Office DATEV HPE HTML CSS Google Workspace WhatsApp

What api Computerhandels GmbH Is Building

◆Challenges

Acquiring new customers
Expanding cloud business
Efficiency improvement and cost reduction in procurement
Effizienzsteigerung
Prozessoptimierung & digitalisierung
Optimierung produktportfolios
Optimizing purchasing and controlling structures
Improving kpi data quality
Reducing variance in sourcing kpis
Balancing quality and cost optimization

▲Active Projects

Cloud business development
Webinar and digital product presentation planning
Strategic customer development
Long-term relationship development with digitus
Market trend analysis for it accessories
Ultraview platform development
Interne einkaufstools weiterentwickeln und automatisieren
Produktdarstellung auf marktplätzen und preisportalen
Channel strategy development
Campaign planning and execution

Hiring Activity

Steady45 roles · 10 in 30d

Department

Sales

Ops

Engineering

Finance

Logistics

Executive

Marketing

Data

Seniority

Mid

Junior

Intern

Manager

Senior

Director

Lead

Staff

Notable leadership hires: Head of Procurement, Team Lead Software Development, Director

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About api Computerhandels GmbH

api GmbH distributes IT hardware, software, and services to resellers, system integrators, retail outlets, cooperatives, and e-commerce platforms. The company stocks over 140,000 SKUs from major manufacturers and operates a Value-Added Distributor (VAD) division offering pre-sales consulting, installation, technical support, and customer training. Headquartered in Baesweiler (North Rhine-Westphalia) with distribution hubs across five countries, api recently completed a logistics infrastructure upgrade to support order fulfillment and customer operations at scale.

HeadquartersBaesweiler, NRW

Company Size501–1,000 employees

Founded1994

Hiring MarketsGermany

Frequently Asked Questions

Where is api GmbH headquartered and does it hire internationally?

api is headquartered in Baesweiler, North Rhine-Westphalia, Germany. Current hiring is Germany-focused with 43 active roles (12 posted in last 30 days), concentrated in sales (19) and operations (8).

What technology stack does api GmbH use?

api uses Salesforce for sales/CRM, DATEV for accounting/tax compliance, HPE infrastructure, Microsoft Office, Google Workspace, and web technologies (HTML, CSS, JavaScript, PHP, Bootstrap).