Australian fashion house managing Sportscraft, SABA, and JAG across retail and digital
APG & Co operates three established Australian fashion brands across physical retail and e-commerce. The tech stack—Azure, Microsoft 365, Defender XDR, Sentinel, plus native advertising on Meta, TikTok, and Criteo—reflects a traditional retail infrastructure with performance-marketing focus. Active hiring spans marketing, design, engineering, and HR with a small, mid-to-senior skew, while current projects center on system implementation, process automation, and security uplift, suggesting infrastructure modernization and operational efficiency as near-term priorities.
APG & Co is a privately held Australian fashion conglomerate that owns and operates three retail brands: Sportscraft, SABA, and JAG. The company curates and evolves these heritage brands for contemporary retail and digital channels. With 1,001–5,000 employees based in Mascot, New South Wales, APG & Co manages product design, merchandising, retail operations, and omnichannel distribution. The organization emphasizes design quality and brand authenticity across a multi-brand portfolio serving the Australian market.
APG & Co owns three Australian fashion brands: Sportscraft, SABA, and JAG. The company has stewarded these brands for over 50 years.
APG & Co is headquartered in Mascot, New South Wales, Australia, and currently hires exclusively within Australia.
APG & Co runs advertising on Meta, TikTok, and Criteo, manages campaigns via Meta Ads Manager and TikTok Ads, and uses Klaviyo for email and retention marketing alongside Google Analytics for performance tracking.
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