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House of Anita Dongre Limited Tech Stack

Indian luxury and contemporary fashion house with heritage brands

Retail Apparel and Fashion Mumbai, Maharashtra 1,001–5,000 employees Founded 1998 Privately Held

House of Anita Dongre operates a multi-brand fashion portfolio (Anita Dongre, AND, Global Desi) positioned across luxury bridal, contemporary western wear, and boho segments. The tech stack is front-end and design-heavy (Figma, Adobe Creative Suite, HTML/CSS/JavaScript) paired with Salesforce for CRM and Exotel for customer engagement—typical for a fashion retailer prioritizing visual merchandising and direct sales. Current hiring velocity targets sales, product, and design roles, suggesting active investment in go-to-market and catalog experience.

Tech Stack 10 technologies

Core StackSalesforce Sketch Adobe Creative Cloud Figma JavaScript Exotel Excel PowerPoint HTML CSS

What House of Anita Dongre Limited Is Building

◆Challenges

Reducing operational costs
Improving self-service capabilities
Catalog integration issues
Data consistency and quality
Catalog migration

▲Active Projects

Implement modern service technologies
Catalog migration
Catalog integration troubleshooting

Hiring Activity

Accelerating5 roles · 4 in 30d

Department

Sales

2

Design

1

Product

1

Support

1

Seniority

Senior

3

Junior

1

Manager

1

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About House of Anita Dongre Limited

House of Anita Dongre is a privately held Indian fashion house founded in 1995 and headquartered in Mumbai. The company operates three distinct brands: Anita Dongre (luxury bridal and occasion wear), AND (contemporary western wear for Indian women), and Global Desi (boho-chic fashion). With over 1,400 employees, the company combines in-house design and craftsmanship with a stated focus on sustainability and rural artisan partnerships. The brand has achieved international visibility, with designs worn by global public figures during high-profile events.

HeadquartersMumbai, Maharashtra

Company Size1,001–5,000 employees

Founded1998

Hiring MarketsIndia

Frequently Asked Questions

What is House of Anita Dongre's tech stack?

The company uses Exotel for communications, Salesforce for CRM, Figma and Adobe Creative Cloud for design, and HTML/CSS/JavaScript for web development. Excel and PowerPoint support internal operations.

What operational challenges is House of Anita Dongre facing?

The company is working on catalog migration and integration troubleshooting, addressing data consistency issues, and improving self-service capabilities—all while managing operational costs. Current projects include implementing modern service technologies to support these goals.