Altipal S.A.S Tech Stack

FMCG distributor scaling omnichannel sales and supply chain digitalization

Retail Bogotá, Cundinamarca 1,001–5,000 employees Founded 1960 Privately Held

Altipal is a Colombia-based fast-moving consumer goods distributor serving retail and wholesale channels with a 60+ year operational history. The tech stack reveals a wholesale business mid-digitalization: legacy ERP and WMS underpin operations, while React/Next.js/Node.js signal new digital sales surfaces (notably Surtiapp, a direct-to-consumer mobile channel). Hiring is overwhelmingly sales-focused (99 of 168 open roles), concentrated in junior/entry-level talent, indicating aggressive channel expansion and on-ground execution rather than organizational restructuring.

Tech Stack 34 technologies

Core StackReact Next.js TypeScript Node.js Nest.js PostgreSQL AWS GitHub Jira NestJS Canva Adobe Illustrator BigQuery ArcGIS Power BI Python Excel Word PowerPoint WMS ERP GCP Git Dynamics 365 Supply Chain Management Photoshop SQL Adobe Bash Google Maps QGIS+2 more

What Altipal S.A.S Is Building

◆Challenges

Grow autoservice channel
Crecimiento del canal de autoservicios
Grow self-service channel
Sales process digitalization
Grow brand sales in on trade channel
Sales maximization
Grow distribution channels
Maximize sales revenue
Increase sales volume
Inventory rotation

▲Active Projects

Sell via surtiapp
Commercial incentive programs
Customized commercial plans
Planes comerciales personalizados
Digital tool adoption
Traditional channel strategy
Category strategy initiatives
Pop material implementation
Channel performance analysis
Premium activation events

Hiring Activity

Accelerating170 roles · 80 in 30d

Department

Sales

Logistics

Ops

Finance

Marketing

Security

Engineering

Admin

Seniority

Junior

115

Mid

Intern

Manager

Director

Senior

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About Altipal S.A.S

Altipal distributes mass-market consumer brands across Colombia, serving both traditional wholesale channels and modern retail formats. The company operates a supply chain spanning warehousing, inventory management, and last-mile logistics, supported by ERP (Dynamics 365), WMS, and BI tools (Power BI, BigQuery). Recent projects center on digital commerce (Surtiapp platform), sales incentive programs, and channel strategy—reflecting a transition from pure wholesale toward direct-to-consumer and self-service retail. The workforce of ~1,500 spans sales, logistics, operations, and finance, with active hiring concentrated in sales execution and logistics roles.

HeadquartersBogotá, Cundinamarca

Company Size1,001–5,000 employees

Founded1960

Hiring MarketsColombia

Frequently Asked Questions

What is Altipal's tech stack?

Core infrastructure: Dynamics 365 Supply Chain Management ERP, WMS, PostgreSQL, AWS/GCP. Frontend: React, Next.js, TypeScript, Node.js. Analytics: Power BI, BigQuery, SQL. Design and mapping: Adobe (Illustrator, Photoshop), Canva, Google Maps, QGIS, ArcGIS.

What channels is Altipal focusing on?

Projects include growing self-service and autoservice retail, on-trade (horeca) channels, and digital direct-to-consumer via Surtiapp. Emphasis on category strategy, customized commercial plans, and sales incentive programs across channels.