Marine equipment distributor modernizing data infrastructure across supply chain and finance
Alliance Marine Group supplies safety gear, hydraulic systems, and equipment to leisure boating, military, and commercial marine operators across Europe. The company is rebuilding its analytics and data platform on Microsoft's cloud stack (Azure, Fabric, Power BI) while consolidating fragmented operational data and financial reporting—a shift that reflects pressure to rationalize product ranges and accelerate time-to-market in a distributed supply chain. The hiring surge in data and marketing roles signals a data-led push to optimize commercial performance.
Alliance Marine Group is a privately held distributor headquartered in La Garde, France, founded in 1999. The company supplies equipment and solutions across four customer segments: leisure boating, watersports, military-defense, and commercial marine—including lifejackets, lifeboats, hydraulic components, electrical systems, navigation instruments, and harbor infrastructure. With 501–1,000 employees, the company operates a multi-region supply chain and product portfolio. Current operational priorities center on consolidating product ranges, unifying financial and logistics analytics, and improving digital capabilities to reduce friction in order-to-delivery cycles.
Dynamics 365 (ERP), SQL and PostgreSQL (databases), Talend (data integration), Microsoft Fabric and Power BI (analytics), Azure (cloud), WMS (warehouse), and Python (scripting). Currently adopting Microsoft Fabric.
Finance analytics foundation, supply chain and logistics reporting, product lifecycle management, BI platform deployment, operational data consolidation, and portfolio harmonization across leisure, military, and commercial marine segments.
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