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All Fenix Tech Stack

Australian pilateswear brand scaling design, production, and direct-to-consumer sales

Retail Apparel and Fashion St Kilda, Victoria 2–10 employees Founded 2015 Privately Held

All Fenix is a Melbourne-based pilateswear brand founded in 2015, now in a hiring acceleration phase focused on design and marketing. The tech stack (Shopify, Klaviyo, Figma, Adobe suite, plus Meta/TikTok/Pinterest) reflects a direct-to-consumer playbook, while active projects around private-label wholesale, post-purchase optimization, and instructor community-building signal expansion beyond their core DTC channel. Pain points cluster around production scaling, logistics reliability (AU/US shipping), and customer retention—typical friction for a 2–10-person brand moving from founder-led to operationalized growth.

Tech Stack 12 technologies

Core StackAdobe Illustrator Adobe Photoshop Adobe Creative Cloud Figma Shopify Klaviyo Xero Excel Meta TikTok Pinterest Instagram

What All Fenix Is Building

◆Challenges

Expanding in-house design team
Tight timelines
Scaling production and logistics engine
On-time shipping across au and us
Increasing customer lifetime value
Driving repeat purchases
Optimising loyalty program
Scaling finance operations
Building finance function
Financial visibility & reporting

▲Active Projects

Monthly collections
Private label and wholesale buyer orders
Campaign and product launch assets
Email template design
Homepage updates
Build instructor community
Optimize post-purchase journey
Private label order fulfillment
Build finance function
Scenario planning for growth

Hiring Activity

Accelerating7 roles · 4 in 30d

Department

Marketing

3

Design

2

Finance

1

Ops

1

Seniority

Mid

2

Senior

2

Junior

1

Lead

1

Manager

1

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About All Fenix

All Fenix designs and sells premium pilateswear for women, operating both direct-to-consumer through its own website and via prestige retail partnerships globally. The brand was founded by Georgia Sackville with apparel experience from co-founder Jason, and has grown from a Chapel Street studio in Melbourne to an international presence spanning The Iconic, Saks, and other specialty retailers. The product philosophy emphasizes eco-conscious design, minimal aesthetic, and performance fit validated through community collaboration. Current operations span Australia and the US, with active projects covering monthly collection drops, wholesale private-label fulfillment, email marketing, and loyalty-program development.

HeadquartersSt Kilda, Victoria

Company Size2–10 employees

Founded2015

Hiring MarketsAustralia

Frequently Asked Questions

What is All Fenix's tech stack?

All Fenix uses Shopify for e-commerce, Klaviyo for email marketing, Figma and Adobe (Illustrator, Photoshop, Creative Cloud) for design, Xero for accounting, and Meta, TikTok, and Pinterest for social and paid advertising.