Multi-studio tattoo and design brand scaling through performance marketing
Aliens Tattoo operates a chain of studios and a tattoo school across India with a marketing-heavy hiring mix focused on funnel optimization and paid-channel performance. The tech stack (Zoho Analytics, Google Analytics, Meta Ads Manager) and active projects reveal a company working to reduce agency dependency and build in-house performance marketing capability—directly targeting their stated pain point of high customer acquisition costs and low walk-in conversion.
Aliens Tattoo is a tattoo studio and school operator based in Mumbai founded in 2011. The company runs multiple studio locations and an educational arm (referenced as 'school' in projects), plus a franchise or partnership unit ('lila'). Revenue flows from direct tattoo services, institutional bulk enrollment programs, and a referral ecosystem. The business is scaling marketing operations across these distinct units using a performance-driven approach centered on paid social and search channels.
Primary tools: Meta, Google, YouTube, Zoho Analytics, Google Analytics, Meta Ads Manager, WhatsApp, Zoho CRM, Instagram, and Excel. Focus is analytics and paid-channel management.
Primary pain points: high cost per acquisition, low conversion from walk-in traffic, scaling marketing operations across multiple units, and reducing reliance on external agencies.
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