Direct-to-consumer wellness brand scaling across Amazon and Shopify
Aldous is a Spanish D2C wellness brand (founded 2018, 11–50 employees) operating a multi-channel commerce stack: Shopify, Amazon (PPC + DSP), Mirakl marketplace integration, and TikTok Shop. The tech footprint—NetSuite for back-office, Looker Studio for analytics, Jungle Scout for product research—reflects a commerce-driven operation optimizing for unit economics across channels. Current hiring is heavily marketing-skewed (5 of 7 open roles), signaling aggressive top-of-funnel scaling alongside inventory and catalog management challenges typical of omnichannel sellers.
Aldous manufactures and sells skincare and wellness products to health-conscious consumers, with a core pitch around personal care and immune support. The company operates a direct-to-consumer model across Shopify (owned storefront) and third-party marketplaces (Amazon, Mirakl, TikTok Shop), reaching customers in Spain and expanding into broader Europe. Back-office operations run on NetSuite; demand forecasting and inventory planning remain friction points as the business scales across multiple sales channels and geographies. Product launches, PPC optimization, and catalog tuning are active workstreams.
Aldous operates on Shopify (owned storefront), Amazon (including DSP advertising), Mirakl (marketplace), and TikTok Shop. Analytics run through Looker Studio; fulfillment and finance are managed via NetSuite.
Inventory planning, demand forecasting across omnichannel platforms, PPC campaign ROI, catalog optimization, and European expansion. Stockout/overstock prevention and marketplace-specific technical issues are active pain points.
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