Full-service digital commerce platform for Southeast Asian brands
AIRR Labs operates a digital commerce agency for mid-market brands across Southeast Asia, with a marketing-heavy team focused on ecommerce, social commerce, and content production. The stack reveals a creator-first approach—stacked with video production tools (Midjourney, Runway, Stable Diffusion, Adobe Premiere Pro, CapCut) alongside ecommerce platforms (Shopee, TikTok Shop)—suggesting the business model centers on AI-assisted short-form video creation and influencer-led social selling rather than traditional merchandising tools.
Notable leadership hires: Commercial Lead, Brand Lead
AIRR Labs is a digital commerce agency headquartered in Singapore, serving brands across the region with ecommerce strategy, content production, and social-selling enablement. The company works directly on go-to-market execution, brand positioning, and operational scaling for assigned clients, covering everything from TikTok Shop and Shopee strategy through AI-driven video production for reels and short-form platforms. The team spans 201–500 employees, with hiring concentrated in marketing and creative roles across Philippines and Vietnam offices. Active pain points center on inventory accuracy, customer fulfillment, and process optimization—standard for agencies managing multiple brand accounts with fragmented operational tooling.
AIRR Labs uses Xero for accounting, Shopee and TikTok Shop for commerce, Midjourney, Runway, and Stable Diffusion for AI-assisted content, Adobe Premiere Pro and After Effects for video editing, and Meta and TikTok for advertising and distribution.
AIRR Labs specializes in Shopee, TikTok Shop, and social commerce, with active projects focused on TikTok and Reels short-form video production, ecommerce trend action plans, and building strategic brand presence across social channels.
Other companies in the same industry, closest in size