Air passenger rights claims platform with subscription membership
AirHelp operates a two-sided marketplace: a claims-processing engine for flight compensation paired with AirHelp+, a recurring membership product with millions of annual purchases. The tech stack reveals a marketing-heavy, product-centric organization—Iterable, Braze, Exponea, HubSpot, and Salesforce Marketing Cloud dominate the tooling—and the active project list (performance dashboards, growth strategy execution, onboarding flows, churn reduction) confirms a business fighting low conversion and subscription leakage. No active tech migrations, suggesting stack maturity and focus on commercial execution over platform overhaul.
AirHelp specializes in flight compensation claims for air passengers across 19 languages, supported by an in-house network of over 50 law firms and a global team of more than 400. The core business involves two revenue streams: transactional claims processing (helping millions of travelers recover compensation for delays and cancellations) and AirHelp+, a membership service offering fast payouts, lounge access, and coverage for flight disruptions. The company operates 24/7 customer support and processes claims across multiple jurisdictions through a localized legal infrastructure. Current hiring accelerates in product and marketing roles across Spain, Poland, Germany, and Brazil, reflecting expansion of both the platform and membership product.
Backend: Ruby, Ruby on Rails, Go, Python, Node.js on AWS with PostgreSQL. Frontend: React, TypeScript, JavaScript with Tailwind CSS and Chakra UI. Marketing: Iterable, Braze, Exponea, HubSpot, Salesforce Marketing Cloud. Infrastructure: Docker, Kubernetes, Terraform, Cloudflare.
Current projects include performance dashboard introduction, growth strategy execution, a new ancillary product launch, mobile onboarding redesign, fast-track voucher system, and sales enablement program. Pain points center on low conversion, subscription churn, and partner integration complexity.
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