Sales execution and trade promotion management for CPG manufacturers
Aforza builds cloud and mobile applications for consumer goods companies to manage trade planning and field sales operations on Salesforce and Google Cloud. The stack is modern and React-heavy (TypeScript, React, Redux, Nest.js, PostgreSQL, Kubernetes), pointing toward a front-end-first SaaS product. Hiring remains minimal and senior-skewed, suggesting focus on delivery and customer success rather than headcount scaling—consistent with their stated three-release-per-year cadence and implementation-speed positioning.
Aforza is a London-based SaaS company founded in 2019 that provides trade promotion and sales execution software to CPG manufacturers and distributors. The product integrates trade planning and field sales operations to address margin erosion, missed revenue opportunities, and ineffective trade spend. Built on Salesforce and Google Cloud, it claims implementation in weeks. The company operates across the UK and Malaysia, with current projects focused on configuration enhancements, post-implementation support, and business-as-usual transition—indicating a product-market fit phase with emphasis on customer retention and successful deployments.
Aforza uses GCP and Kubernetes for infrastructure, with a front-end built on TypeScript, React, Redux, and Styled Components. Backend runs Nest.js and Node.js with PostgreSQL for the database, all containerized in Docker and tested with Jest.
Aforza is headquartered in London, UK and actively hiring in the United Kingdom and Malaysia.
Other companies in the same industry, closest in size